In business for at least three years
Pleasant, outgoing personality
Willing to listen to advice
Positive disposition
Technically competent
Business is profitable
Business is not chronically under capitalised
Business is not dominated by a small number of customers or suppliers
Clearly established demand for the product or service
Business has a scope for product or service differentiation through innovative marketing
Business has scope for improved productivity through innovative management planning and control
Business has a strategic plan
Potential criteria for ideal clients:
- In business for at least three years
- Pleasant, outgoing personality
- Willing to listen to advice
- Positive disposition
- Technically competent
- Business is profitable
- Business is not chronically under capitalised
- Business is not dominated by a small number of customers or suppliers
- Clearly established demand for the product or service
- Business has a scope for product or service differentiation through innovative marketing
- Business has scope for improved productivity through innovative management planning and control
- Business has a strategic plan
In addition to the aforementioned client selection criteria, it is beneficial to consider the following:
- Prompt payment history
- Annual revenue returns
- Potential for growth
Your customers are the lifeblood of your business. They play a vital role in shaping your operations, performance, reputation, and ultimately, your bottom line. It is crucial to make informed decisions and have a keen understanding of when it becomes necessary to release certain customers from your portfolio. This strategic approach ensures the overall success and sustainability of your business.
