How Value-Based Pricing Works For You
Value-based pricing is rapidly becoming the pricing method of choice for professional service firms from law firms to chartered accountancies. The premise of value-based pricing is that you set prices based on the value the client perceives they are receiving. “Value is in the eye of the beholder. For any transaction to take place, both the buyer and the seller must profit from the exchange and receive more value – in their subjective perception – than what they are giving up,”