Most companies look for an accounting practice when they need their tax done or when they need urgent help with something tax related, but wouldn’t it be nice to pick up clients during every part of the year and not just when they are “desperate”?
Index:
- Making Yourselves Known as THE Accounting Firm to engage
- Sell Your New Services Like You’re the Expert They Need
- Which Companies Get You Excited About Working With?
- What Skills do you Have to Help These Firms Grow?
Making Yourselves Known as THE Accounting Firm to engage
Rather than marketing your accounting firm to businesses that only need your services at certain times of the year, maybe it’s time to start picking up businesses who want to grow. Outsource accounting is your secret tactic in rallying your own new business (so that you will grow), while helping clients grow their own businesses at the same time. If a firm knows you offer much more that “just tax” they become more interested in you. Firms like to know their money is being handled by a professional, it makes them feel safe, but if you can also offer them the chance to grow their business (and remember you’re the professional who they trust) then their more likely to want to engage your firm rather than just a “bean-counter firm”.
All of your clients’ tax returns and other tax work can be taken care of by an outsource accounting provider whilst your firm frees up time to do the more exciting and more income producing work of helping a business exceed their own growth dreams and goals. And you also get the added bonus of having year round work. Forget about stressful end of financial year pressures whilst your outsource accounting provider takes care of the nitty-gritty, you can spread your time out over the year in a relaxed manner while you work on ways to improve your clients’ businesses.
Sell Your New Services Like You’re the Expert They Need
Rather than being just an ‘accounting firm’, you need to let prospects (and existing clients) know you are the expert they need. You are going to market your firm as a business growth consulting firm (who happens to do their taxes)! You’re the professional, make the most of that expertise!
Which Companies Get You Excited About Working With?
You could market your expertise to all kinds of firms but would you be excited working on a nursing home business if your passion is sports? Spend some time thinking about the types of firms you would get excited about when you wake in the morning and know you have to go into the office. Who are they? What size businesses do you prefer working with? Make sure you aim to work with companies that ignite your passions so the thought of work becomes joyful!
What Skills do you Have to Help These Firms Grow?
If you’re struggling at the idea of exactly how to help these firms or perhaps want help in putting together systems to get the most out of being a business growth professional for both your firm and your clients, have a look at the various firms around that are available to help accounting firms move from simple taxation work to business growth advice. There are some really great firms around that can help you implement everything you need and even give you great advice on turning your firm from billing per hour to billing per service, this step alone can help you bring in more dollars annually.
Summary: Outsource Accounting
Using an outsource accounting provider will give you the means to utilise your practice’s precious time to put packages together that will help your existing clients and new clients grow their businesses. As you position yourself as more than just a number cruncher and move into the business growth field you automatically attract new clients and maintain the existing clients you already have. By handing over your clients’ tax work to an outsource accounting provider you’re free time is put to a better and a more exciting use.
