Four Tips to Hitting Your Perfect Price Point Part 4
In creating urgency, you’re setting a due date and thereby nudging your potential client past the sense of this not being “the right time.” Suddenly there’s a very limited “right time” to get the services they were considering for a reduced price.
You Must Raise Your Prices
In the UK at least 90% of accounting firms are charging way too cheaply (this also goes for accounting firms in Australia). They are way undercharging for their services. In fact, I still haven’t come across a firm that charges too much!