From: How to Price Your Accountancy Services for Maximum Profit (by Mark Wickersham)
Are you working with your virtual accountants in the best possible way?
I’d like to give you something that I have observed.
In the UK at least 90% of accounting firms are charging way too cheaply (this also goes for accounting firms in Australia). They are way undercharging for their services. In fact, I still haven’t come across a firm that charges too much!
And because of that, it’s having an impact on the bottom line profits for all firms throughout the UK. The profession overall is struggling financially due to this. And as I stated in earlier chapters, when we consider the market salary for the owner, over half of accountants are actually making a loss.
See the BOSS site for information on the new Freedom Service’s virtual accountants offer
Accounting practices hold the opportunity to have a serious impact in the lives of their clients. It’s my belief that as we can profoundly change lives, then we should be rewarded for that. To move forward with this we need to know how to price right.
In order to do that, you’ll need to put your prices up, period. And we’ll show you how to do just that in the next few chapters. (Watch out for our following emails from BOSS to learn how)
Go to BOSS for details on the new virtual accountants Freedom Service
More about Mark Wickersham:
Mark is the UK’s go-to profit increasing expert for accounting practices. He also offers online guidance for international companies teaching them how to effectively offer value based pricing. Here’s what other have to say about Mark:
“I’ve benefited a lot from Mark Wickersham’s pricing mentoring. I really liked the adding value approach, and how to communicate my true value to prospect clients in a compelling way. I highly recommend Mark to accountants and bookkeepers who are looking to build a highly successful practice by adding massive value to clients.”
“Mark spoke at our 2016 “Scaling New Heights” conference for small business advisors and blew is all out of the water with his insights on value perception and the psychology of pricing. I would recommend Mark as a presenter for any events targeted to professionals (in any category), especially groups where many of the attendees still trade hours for dollars (i.e. bill hourly).”
“Mark Wickersham has made a significant difference worldwide to the ways Accountants and Bookkeepers run their businesses including pricing, marketing, converting clients and other aspects.
I have had the privilege of learning most of Mark’s philosophies, especially Value Fixed Package Pricing that will make a huge difference to my revenue for many years to come.
Mark is so generous in assisting so many people whether it be workshops, webinars, seminars and email communications. Nothing is too difficult for Mark.
He deserves all the credit he gets as his passion is infectious and he continues to assist so many business owners like me who follow his philosophies and many of these people benefit financially and just as importantly improve the quality of their lives.”
Visit BOSS for info on the Freedom Service’s virtual accountants offer
