Supercharge your website with worthwhile news, ideas and quick touch-ups in time for busy months. We have five helpful hints that tell you how.
It’s that moment of the year when your clients will definitely be searching your firm to recollect your address, talk about you to their partners and fish for some free help and advice. If in case you don’t have a website, you can check out WordPress.com and put out a free, tidy and Google-friendly one. If you do have a website already, now is the best time to bring it up to date. First off, make sure that your website is free of typing and grammatical errors and that your contact number can be easily found.
Instant Update Solutions
- Place Your Contact Information in Text and Not in an Image.
Most of the time images get blocked on smartphones and for that reason a large number of your clients may possibly miss this important information. To check, go to your website on your smartphone and see if you can view it. How does it appear? Is there any “old-fashioned” flash page? If that’s the case, an iPhone will not really bring anything up. It’s smart to eliminate it.See to it your phone number and address are easy to find right on top. These days, smartphones can detect phone numbers and addresses and clicking them automatically directs the user by dialing the phone number or providing directions to your office through a map application. In case your contact information is an image and not text, it will not be clickable and may annoy your client. This is often easily fixed by typing your telephone number along with other contact details somewhere visible in your website. Perform the same for emails.
- Provide Quick Checklists, Forms and Worksheets.
“Where can I find that?” your client asks. “Oh, just go to our website and click ‘Forms and Worksheets.’ ” Wouldn’t that be nice? Update your website with the latest forms and worksheets and information that is of value to both your clients as well as prospective clients.
- Give Your Website the Personal Touch.
Your website is like your very own office. Have you got personal photos on your desk and a few diplomas on the wall? They must also be there in your website. Have your photo taken by a professional photographer. You can also add a few photos of yourself with key associates or partners having dinner or attending an industry tradeshow. It helps break the ice with prospective clients; they see a glimpse of the person behind the voice and may find common ground in your photos. Your clients will like the “human” side.
- Arrange Consultations Using Your Website.
When you update your website, think about incorporating practice management software that can help reduce costs and help you save as well as your office staff time by allowing your clients enter a meeting time that is mutually convenient. Today’s practice management software applications enable you to input your “busy” days and then blocks out those days so that your clients can see when you are available and choose a time to meet with you. You’re providing them with the power to decide on the time that suits them best. No inconveniences. Bear in mind, if you don’t make your services suitable and convenient to your clients, your competitors will. Online appointment setting is fairly simple to arrange and will have an instant positive effect on your clients. They can simply go to your website, pre-book a time and receive automated reminders by email or SMS, whichever works best for them. Today’s well-known practice management software applications smoothly sync up with Outlook, Google Calendar, among others. Getfriday.com is one software program that can help with setting appointments, answering your phone calls as well as serving as a full-time assistant.
- Update Your FAQs.
Do you find yourself replying to similar queries repeatedly? Put them in a list and include them to your website. Any time you hear more questions, respond to them and add them to your list. You’ll be on your way to making your blog before you realize it. It’s just that simple. What’s the importance of having a FAQ-oriented blog? It boosts your personal touch and conveys two very important points:
- That you are knowledgeable and can anticipate your clients’ queries and concerns; and
- You have a blog and not only just an outdated, dull and unexciting website any longer, getting you right up to date.
Freshen up on your online presence now!