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Say we own a professional kitchenware company. In this case we might create a group named something like, “Tips, Hints, and Tricks for Successfully Opening a Restaurant.” We might want to get even more specific and make it revolve around how to buy produce and kitchenware for beginners, or how to set up a restaurant’s accounting for beginners, and so on.
This has far more appeal for someone in our target audience than just the name of our firm or company. It displays clearly what we have to offer in the group. Plus, since we created the group, we establish an identity that says that we’re experts in that particular arena.
The Group’s picture says “logo” beside it (see picture above), but putting our business’ logo there somewhat eliminates the feeling that the Group is about helping everyone and makes it more about being a sales pitch arena.
If only outsourcing could offer companies outsourcing accounting work at a fixed fee rate for all the work…..
So instead of throwing in our business’ logo at this point we should source a picture that plays along with the title and the theme of the Group.
In the case of our small business start-up group, we can either take a picture ourselves or hit the various source picture sites to find a picture of (for example) a business-woman looking defeated by the mounds of paperwork around her.
In the case of our restaurant start-up group we might try to find a picture of a chef looking overwhelmed and looking like she or he could use a helping hand.
Group Type – Under the group name box is a drop-down menu with selections for the type of group we’re making:
BOSS’ outsourcing services can offer companies outsourcing accounting work at a fixed fee rate for all the work…..