What You Need to Know About the Power of Google Adwords Express
In today’s technology-driven world, having a presence online is essential for any business to grow and succeed. Gone are the days when a regular ad in the local paper or the yellow pages was enough to get the word out about your business, so how do you get into the world of advertising online? Luckily the internet ‘giants’ like Yahoo, Microsoft and Google are working very hard to make it easy for you to just that.
How Value-Based Pricing Works For You
Value-based pricing is rapidly becoming the pricing method of choice for professional service firms from law firms to chartered accountancies. The premise of value-based pricing is that you set prices based on the value the client perceives they are receiving. “Value is in the eye of the beholder. For any transaction to take place, both the buyer and the seller must profit from the exchange and receive more value – in their subjective perception – than what they are giving up,”
Easy Way to Inform Clients about Outsourcing Accounting Work
One of the main things for you and your clients need to be clear about is that you are ultimately responsible for the supervision and control of the work and therefore are compliant because that is required by law. (Naturally for you that does mean checking out your outsourcing provider’s credentials and security protocols and also their compliance with APESB and TPB guidelines about supervision).
Outsource Accounting to Achieve Forty Two Per Cent Profit
What happens when you outsource accounting to BOSS and follow the Best Practice Program? 42%* profit and 30% year-on-year growth! If you are still not outsourcing accounting work you are wasting the opportunity of the decade! John Peterson of the coaching firm Best Practice Program interviews one of his clients that uses BOSS to outsource accounting work. Watch the video here.
Concerns About Accounting Outsourcing Work
Venturing into accounting outsourcing any part of your business is a legitimate source of concern. Maybe you’ve heard some horror stories, or perhaps you’ve just dreamed up some nightmare scenarios on your own. We’re here to put your mind at ease about the five most common concerns when it comes to outsourcing.
Four Tips to Hitting Your Perfect Price Point
Customer satisfaction. Word of mouth. Advertising. They all play an important part in gaining your firm a wider customer base. But the single most important factor is understanding the purchasing habits of your potential future clients… a factor that is often overlooked. And that’s where you price point comes in.
