It’s that moment of the year when your clients will definitely be searching your firm to recollect your address, talk about you to their partners and fish for some free help and advice. Supercharge your website with worthwhile news, ideas and quick touch-ups in time for busy months. We have five helpful hints that tell you how.
This article was kindly provided by Craig West of Succession Plus. Business strategic succession planning was never heard of 10 years ago – however business owners now understand that succession is a significant aspect of the success of their business.
As a practice owner you spent your career building the firm from the ground up. You now have a book full of loyal, regular clients and business is still growing. The time will come when you will have to sell your accounting practice for some reasons, and funding your retirement years is one of them.
Here’s the story of a tiny accounting firm that sold off 80% of the clients (you know those ‘D’ clients you think you need to keep?) and offered value-add consulting services to their remaining clients. Within one year they were making more money than ever!
Have you ever wondered how some businesses seem to fly along increasing in size and revenue and other businesses struggle to just maintain the same profitability, even though they are in the same market? The businesses can look the same to the casual observer but what happens on the inside is a different story.
Content Marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content Marketing’s basic premise is to provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.