It’s not easy making a go of it yourself. Small firms have to compete not only with similarly-sized firms, but also with the monster multinational firms. Plus in the digital age clients aren’t limited to offices in their local area – they can reach out to any company licensed to practice in their country. Luckily outsourced accounting can help even the smallest firm carve out their own niche in the cut-throat accounting landscape.
Position yourself as an accounting authority
Social media can be a massive tool for small and medium-sized firms when it’s used right. By shifting the bulk of your day-to-day work to your outsourced accounting team you’ll have the time to become a social media pro.
What does it take to make the most out of social media? You get involved in groups that need financial know-how. For example, on LinkedIn look for groups of entrepreneurs in your area. People starting their own businesses are going to have all sorts of questions that only a financial wizard such as yourself can answer. The more questions you answer, the more those entrepreneurs are going to see you as an authority on the subject. The more authority you have, the more likely it is that these budding business-owners will hire you for their services.
You’re also going to want to set up your website, a blog, and a calendar for sending out helpful messages on outlets such as Facebook and Twitter. The more you can be counted on to deliver valuable advice, the more likely people are going to regard you as the virtual voice that they should be listening to.
The more of a social media presence you have, the more you overshadow your competition.
If this sounds like it takes a lot of time, you’re right. But outsourced accounting frees up that time to allow you to reach out to and build your grateful audience.
Outsourced accounting lets you keep tabs on your competition
We’re not quite done with social media yet. Another way you can harness the power of Twitter and all the rest is to use it to keep abreast of what your competition is up to.
This knowledge is a valuable tool. You can keep abreast of the competition’s pricing schemes, their promotions, the type of social media posts that do well for them, what kinds of customer complaints they receive (you can create new value-adds by picking up their slack), and so on.
You can offer more services
The more services that you offer, the more likely your clients will want to keep all of their financial concerns under your roof. Outsourced accounting provides you with trained accountants who are able to handle just about any Australian or New Zealand-certified accounting work that you can throw at them. It also saves you the time and money required to try to find the right fit for in-house specialists.
Outsourced accounting gives you room to try and try again
Owning a business is an ongoing experiment. You’re going to be forever trying out new social media experiments, new pricing strategies, new service packages, new marketing, and so on.
This experimenting can get pretty scary for a firm that’s living month to month. But outsourced accounting gives you the breathing space necessary to find the right fits for your firm by saving you a lot of overhead while still allowing you to increase your volume.
Outsourcing provides even the smallest firm the chance to compete in the accounting world, even against the Goliaths of the industry.
