Accounting outsourcing firm BOSS has launched a complimentary guide on customer service, designed to illustrate how minor adjustments can enhance client satisfaction and simultaneously attract new customers.
The primary goal of this guide is to facilitate the process of drawing in more clients by making it cost-effective and less time-intensive. Additionally, it emphasises the importance for accounting practice partners to recognise the significance of maintaining employee happiness, as this directly influences sales performance while also helping to lower staff turnover rates.
The guide was developed with a particular emphasis on accounting firms as BOSS asserts that “In an Australian market saturated with accounting practices of varying sizes, having diverse marketing strategies is essential. We believe this approach can greatly ease the burden for small to medium-sized firms that already have numerous responsibilities.”
Recognising the challenges faced by businesses like ourselves—a medium-sized enterprise—we understand that self-promotion can be both expensive and time-intensive. Moreover, we acknowledge the necessity of tracking marketing expenses. This guide was crafted specifically for the accounting industry because in working solely with Australian accounting firms BOSS has seen the need for firms to learn how to effectively market themselves without eating into their profit.
Given the current global circumstances, BOSS believed it was an opportune moment to provide straightforward and affordable strategies for enhancing accounting firms’ visibility and fostering employee loyalty.
BOSS was established in 2004, at a period when outsourcing for accounting services was just emerging, which positions it as a pioneering company within the outsourcing accounting sector. BOSS is particularly recognised for providing fixed-fee structures on all accounting and bookkeeping tasks, ensuring that all costs are agreed upon before any work commences. This approach allows accounting firms to plan their finances effectively and avoid unexpected budget increases. BOSS presents significant advantages to businesses that often face large budget overruns.
With years of experience under our belt, BOSS feels qualified to develop such a guide as we understand firsthand the financial investment required for marketing and strive to discover distinctive strategies that provide that essential competitive advantage.
The guide “The Player That “Serves” Well Seldom Loses – In Business it’s NO Different” can be read at BOSS Outsourcing Accounting Free Customer Service Guide
