It can be quite challenging to distinguish yourself from your competitors. You have local rivals to contend with, not to mention companies benefiting from the marketing power of global financial conglomerates. In this piece, we aim to explore a method for elevating your firm’s visibility and how outsourcing accounting services can assist you in making a significant impression.
The Issue
Broadly, the issue lies in the fact that accountants do not possess marketing skills. This is a distinct skill set rarely included in accounting curricula. Additionally, marketing can be incredibly time-consuming and costly—resources that are often limited for those managing a small business.
To elaborate further, accountants frequently commit a significant marketing blunder: they promote themselves strictly as accountants. By now, you’ve likely realised that the term “accountant” lacks significant allure when it comes to effective marketing strategies.
See: https://boz.com.au/expertise-is-marketing/
Problem Solvers
People, whether they are individuals or business proprietors, are often drawn to finding someone capable of addressing their challenges. The greater the number of issues that can be resolved, the more appealing it becomes (which is where outsourcing accounting services plays a crucial role).
Here’s a basic marketing principle – direct your promotional efforts (such as advertisements, social media posts, and your website) toward potential clients instead of centering it on yourself. Tailor your service offerings to demonstrate how you can alleviate their specific pain points.
For instance, if you’re aiming to connect with start-up companies, new entrepreneurs will likely face numerous accounting struggles for the first time. There’s a strong possibility they won’t be ready for all the documentation necessary to launch their enterprises successfully.
Now is the moment for you and your accounting outsourcing team to step in and make a difference. Instead of presenting your marketing as a bland list of services, focus on how your firm is dedicated to assisting new businesses in achieving their fullest potential. Demonstrate that you are aware of the challenges these emerging companies will encounter and show them how you can guide them through these obstacles.
Here’s a valuable tip: once you’ve accomplished some successes, don’t hesitate to seek out testimonials. Even better, request endorsements that explain how you addressed particular issues rather than vague commendations simply stating that you’re terrific at what you do. Specific examples carry more weight than broad assertions.
Additional Challenges to Address
Having established yourself as a champion for small businesses (or any specific sector you decide to target), it’s now time to expand your reach. This growth is achieved by aiding more companies in tackling various challenges.
As you widen your focus, you may discover the necessity of investing time and resources into finding or training specialised accountants. Alternatively, you could sidestep these complications by opting for accounting outsourcing.
The spectrum of accounting issues that you can address is vast since there’s virtually no challenge within the Australian tax landscape that BOSS’ offshore team cannot manage. Whatever the issue, there’s a skilled group of trained, certified, and experienced professionals ready who have encountered it numerous times before.
BOSS alleviates your growth concerns while enabling you to assist an ever-broadening array of clients with their complexities.
