7 Tips for Taking Control of Your Meetings
We’ve talked before about how in the digital age your firm is going to have to reposition itself from being “just the accountants” to being a financial consulting firm for your clients. We’ve discussed some of the methods you’ll make that transition from your own end. But it’s not enough to change your firm – you also have to change your clients’ way of looking at you.
Client Retention – A Challenge for Practice Buyers and Sellers
As a practice owner you spent your career building the firm from the ground up. You now have a book full of loyal, regular clients and business is still growing. The time will come when you will have to sell your accounting practice for some reasons, and funding your retirement years is one of them.
Five Little-Known Secrets this Multi-Million Dollar Sole Practitioner Used to Build His Empire!
Have you ever wondered how some businesses seem to fly along increasing in size and revenue and other businesses struggle to just maintain the same profitability, even though they are in the same market? The businesses can look the same to the casual observer but what happens on the inside is a different story.
Content Marketing – What It Is and Why and How Expert Marketers Are Using It
Content Marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content Marketing’s basic premise is to provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.
4 Tips to Getting the Most Out of Your Busy Tax Season
We know the idea of trying to do even more during your busiest season seems like a bit of a stretch. But we’d like to suggest that your busy season is also the best season for shaping up your firm’s overall strategy. Why? Because it’s at this time that you’re going to have the clearest picture of where your workflow builds blockages. Here are 4 ways you’ll be able to use the tax return season’s busy pace to set your firm up for a healthy dose of both streamlining and expansion.
Could Your Team Be Stronger?
Getting the right people under your roof can have a major impact on your business in two ways. First, everyone on your team (including yourself) will enjoy and appreciate their work environment more, resulting in a greater output. Second, filling slots with top tier players will result in your firm being able to pull in more revenue per employee. So today let’s identify some team-building mistakes and look at ways that you can correct them.
8 Time-Tested Social Media Methods
The upside to social media is that it has the potential to bring explosive growth to your client roster. The downside is that it can be a tremendous time-sink if you’re new to the game and you can’t afford to hire someone else to handle your online marketing for you. While there are all sorts of tweaks and fine-tuning that can help squeeze more out of your social media marketing over time, there are some more basic fundamentals that will help you to at least get the ball rolling.
Are You Hurting Your Business with Your Blog?
Having a Business Blog is a way for you to give out advice and tips and answer questions, positioning your firm as an authority and becoming the go-to firm for answers. There is however a flipside – a poorly designed blog can harm your business, or at least cut way down on your potential website conversions. Let’s take a quick look at the ways in which a blog can actually hurt your firm and how you can correct these mistakes.
Want to Know How to Turn Mistakes Into Money?
Nobody wants to have to tell a client that they screwed up. This in essence is the key – do not say sorry without having a fix. The fix is part of the apology, and the two must always go hand-in-hand if you want to turn a mistake into a money-making opportunity (or at the very least keep your client from taking their business elsewhere).