There are a lot of very pretty websites out there. Some people spend thousands of dollars on design teams measuring every possible aesthetic and the impact it will have on their visitors. The question – do you need to spend equal amounts of money in order for your website to at least compete, if not outperform, the sites of your competition?
The answer is no. When it comes to website design there is one key concept that you should keep in mind – content is 90% of the battle.
As long as your site has a solid stream of helpful information, and visitors can easily find that info, then you’re going to have a successful portal for drawing in new business.
In fact, some businesses have websites that are famously less-than-pretty. But they’ve got it where it counts, and users by the millions keep coming back.