Google+Guide – Google+ Business Pages
NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.
Get Familiar with the Business Page
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We start on our Dashboard screen:
Overall it should look somewhat familiar to the regular Google pages, but there are obviously some differences.
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The main section at the top is similar to the personal pages – we can add a profile and cover photo, a website name, and a tagline where we have “providing accountants with perfect clients.”
The red “Edit” button is where we go to populate all the stuff found in our profile, just like we could do on a personal page – story, tagline, etc…
Immediately beneath the picture area is a familiar text box (where it says “Share what’s new…”) where we create new posts to send out into the world.
The little gear icon inside of the top box in the middle is where we find settings and the ability to create more pages.
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Scrolling down we’re introduced to some new boxes:
Insights gives us information on people who follow our page and how much they interact. Since this is a new page there hasn’t yet been any activity for followers to interact with.
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Clicking the “View Insights” button takes us to some graphs that let us check on our visibility (how many views our page has had), Engagement (how much interaction our posts have had), and Audience (how many actual Followers we’ve gained):
Back on our dashboard screen, the next box down shows us information about our Youtube account (if we’ve posted any videos).
On the bottom right is “Start a Hangout” which is how we can start a video conference.
On the bottom left is “Google Analytics.” This gives us the ability to paste a code into our existing business websites in order to allow Google to track in-depth information.
Another difference on our dashboard is that the “Home” button at the very top left has been replaced by a button that says “My Business.” It essentially does the same thing as the home button.
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The only real difference is that under “My Business” the drop down menu gives us the option of “Stream.” Clicking that gives us this:
It’s much like the timeline of posts on your regular non-business page. The difference is in the names of the pre-made circles that you find at the top, which are now labelled All, Following, Customers, and VIPs.
If you click on “More” it gives the option to create another premade circle called “Team Members” which is for colleagues within your business.
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Continued in next blog post: Google+Guide-Traffic Flow from your Website to your Google+ Page Part 10
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