The following is a guide on how to use LinkedIn to your business’ advantage. It is broken into 9 parts. If you’d like to read the whole LinkedIn guide, click here.
Part 1
There are over 4 million Australians signed up with LinkedIn. International numbers jump to over 350 million users worldwide.
They’re all looking for professionals to connect to and do business with. No matter the size or nature of your business, someone out there is searching for you.
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If you’re not signed up for LinkedIn, some of your competition certainly is, and the people searching for businesses like yours are going to get in touch with them instead.
More than any of the other social media platforms LinkedIn is about 2 things -professionalism and networking. It’s not about showing kooky pictures of you and your team, or sharing comic strip pictures that relate somehow to your industry.
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While you can make a profile for your business (we’ll show you how) the focus of LinkedIn is mainly on the people behind the brands. That means the focus is on you and how you make connections with other professionals.
LinkedIn is a streamlined connection forum; nothing more and nothing less. It’s that clear-cut focus on networking that makes LinkedIn a powerful tool you’re going to use to blow up your business.
The following are the chapters that will be outlined in this LinkedIn series….
Contents
- Why You Should be Using LinkedIn for Your Business.
- Get Familiar with LinkedIn Pages.
- Editing Your Profile.
- Customizing Our URL.
- Contact Info.
- Recommendations.
- Free Versus Paid – Should We Pay to Get Premium?
- How to Generate Money-making Leads.
- Generating Leads from a General Audience.
- Generating Leads with an Exclusive Audience (Creating a Group).
- Joining Good Groups.
- Gaining More Relevant Connections from Groups.
- Writing an Enticing LinkedIn Connection Invitation.
- Quality Content.
- Group Discussion Dont’s.
- LinkedIn Business Page.
- Creating a Business Page.
- Using Our LinkedIn Business Page.
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