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Part 8
So we have at least a handful, and preferably oodles, of people who want some content from us. We’re ready to share content to our groups.
First let’s get the technical bits out of the way so we know how to share our content.
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We’ve already looked at how to share some of our original content via the “Share an update” and “Publish a post” options at the top of our home page:
image=”11180″ img_size=”full” alignment=”center” ] But can we crank out enough good original content to keep ourselves in the minds of our connections? If not, where do we get more content?
The first place is original blog content. Hopefully we have a blog attached to our website because the content will be SEO-rich and help bring new visitors in to see our offerings. We can share those blog posts in LinkedIn (and any of our other social media outlets as well).
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But not everyone can be a dapper Canadian content writer experienced in writing engaging SEO-rich posts. Some people really can’t, or don’t want to, write at all. Running a business, after all, doesn’t leave a lot of time or energy for anything else.
One can of course hire a dapper Canadian writer. Or even a spirited Do-It-For-You company that will zoomUp and do it for you.
But there’s more content to be found right in our timelines, provided by other people. Good content doesn’t always have to be original to ourselves, we just have to be the ones providing it to our groups.
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So if there’s some good stuff showing up in our homepage timeline, we can feel free to share it to our groups. Don’t worry, we’re not stealing credit for it, we’re just the ones recommending the content as something our groups want to read.
Each post in our timeline has “Like,” Comment,” and “Share” options at the bottom. We’re going to use this picture as our example. We choose “Share”: image=”11181″ img_size=”full” alignment=”center” ] Uncheck the “Share an update” box because that will just put it out in our basic timeline like a regular post, whereas we want to concentrate on our groups.
Instead we want to choose the “Post to Groups” box (not pictured in the example above because your friendly writer has not created any groups of his own).
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When we choose this we’ll be able to add all the groups we want to include as well as add our own Title to the post. Take the time to think up a really good title, something that’s going to grab eyeballs.
Whether we send original content or we’re passing on some noteworthy stuff we’ve come across, by sending it to groups we’re giving ourselves the chance to engage with thousands of people interested in our field.
And remember to get into the groups and get engaged – comment on posts, like them, offer free advice – this is you setting a ball rolling that is going to result in a word-of-mouth avalanche.
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