Unless we have an obvious reason to do otherwise we’re probably best off choosing Networking Group or Professional Group. These two assignments are the most likely to draw in more users in relation to the kinds of groups we’re creating.
Summary and Description – The same rules apply here as they did in our personal and business profiles – make the text about how we can help our audience, not about how great we are.
Also, load some keywords in here relating to what our group has to offer in order to give LinkedIn’s search engine something meaty to grab hold of.
Website – The link to our business’ website.
Outsourcing accounting work … With a minimum of 50 hours per month only, you can have a dedicated professional accountant on a fixed-fee basis!
Group owner email – Whatever our email may be.
Access – Here we choose if any old Jane or John Doe can join, or if we have to grant everybody access on an individual basis.
This depends somewhat on how dictatorial we care to be. But there are two benefits to consider if we choose the “Request to Join” option.
The first is that we can keep our competition out. That means they won’t have the opportunity to steal away our thunder in our own group, the cheeky monkeys.
Outsourcing accounting work … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!
The second is that every time someone asks to connect with the group, we can check them out. This gives us the chance to introduce ourselves with a little message as we grant approval. This makes the group a little more personal, makes the joiner a little chuffed to be dealt with on an individual basis, and lets us take up some of their mental real estate with the personal attention.
In the grey box below (still in the Access section) there are three check boxes (see picture above). We’d suggest having all three checked since this allows group members to do some of the recruiting for us. And if we’ve selected the “Request to Join” option we still control who gets in.
Want all your outsourcing accounting work done on a fixed fee basis where you agree to the price before the work starts?
(Even if we didn’t choose “Request to Join” we can always kick people from a group.)
Scrolling down to the bottom of the page we see: