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    Linkedin Guide Series

June 13, 2019

Contact Info for LinkedIn


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Contact Info for LinkedIn

If you’d like to read the whole LinkedIn guide, Click here.

Part 4c

Outsourced accounting services… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Let’s tweak our contact info. Go to Profile at the top and choose “Edit Profile” which will bring us to:

Select the small Contact Info box as shown above. This leads us to:

Want all your outsourced accounting services jobs done on a fixed fee basis where you agree to the price before the work starts?

Our email will look a tad more professional if it’s not a generic yahoo or gmail address. If you’ve built your website through one of the DIY sites like Weebly or Wix there should be an option to create an email address that is connected with the site (it will have the same ending, like “dinkage” above, as the name of the actual site).

If that’s not an option slap “create email address” into Google and hunt around.

We also have the options of giving out an Instant Message service, a phone number, a physical location address, a Twitter account, a WeChat account, and finally our Websites.

Outsourced accounting services … With a minimum of 50 hours per month only, you can have a dedicated professional accountant on a fixed-fee basis!

Here’s a little trick for the Websites. Choose edit beside “Websites” to get:

On the left side are those 3 drop-down menus. Choose “Other” for each of them. That lets us enter our own text description for each box instead of taking the premade designations:

If you have any statistics for your website, choose the 3 pages that seem to draw the most visitors (otherwise take your best guess – for example, don’t put a contact form in one of these slots, instead try a services page).

In each of the 3 “Website Title” boxes we’re going to put a little description of the different services what we have to offer (e.g. what customer pains we can alleviate):

Your firm might try “Personal Income Tax,” “Compliance,” “Small Business Bookkeeping”… whatever you have on your menu of offerings.

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So for example if we owned a fitness business we might try “Nutrition,” or “Exercise plans,” or “Simple fitness tips.” We can try anything and everything that our business has to offer, linking back to the corresponding web page.

This gives visitors to our LinkedIn profile more items they can select from our menu, which means there are now more ways to entice them to click through to our main website.

It’s also a little more SEO related to our business for LinkedIn’s search engine to find.

Plus it clearly defines what we do. Some business’ names are vague – say [Your name here] Consulting… but consulting involving what? By editing the text ourselves we can be crystal clear as to what it is we do.

This also means that people who do click through are relevant visitors – they didn’t just stumble onto our site, they came because they’re at the very least interested in what our business has to offer them.

As always, these selections can be edited, so try out different phrases and connected web pages to see which combinations get you the most activity.

If only outsourcing could offer companies outsourced accounting services at a fixed fee rate for all the work…..

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting services provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 12, 2019

Editing Our Profile on LinkedIn (Continued…)


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Editing Our Profile on LinkedIn (Continued…)

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Part 4b

Scrolling further down we come to a box where we detail our Experience. Here we can go into fuller detail about our responsibilities and accomplishments at past and present jobs.

Want all your outsourced accounting jobs done on a fixed fee basis where you agree to the price before the work starts?

Two things are recommended for when we’re filling out the experience section.

First, write it in the first person, not in the third person. “I did this, I did that,” not “[Your name here] did this and that.” Think of it as if we’re having a quick conversation with someone, pitching them our services. It’s much more inviting than someone talking about themselves in the third person.

The other recommendation is to break up big blocks of text. Graphics and pictures can help, but it can be as simple as throwing in a bullet-point list here and there.

Next is a box for Education.

Then we come to the box for Skills & Endorsements:

In this section we add tags that show off our abilities. Connections we’ve worked with or know us are then able to endorse those skills. The people who endorse us have their portrait show up beside the skills they have endorsed, as seen above.

Outsourced accounting … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Below the Endorsements box is the Projects section, which is where we can go into detail about the work we did on individual jobs.

And finally there’s a section showing off which Groups we’re following.

The more of the boxes we can add and fill out, the more interesting we’ll be to people who choose to view our profile.

Also, the more boxes we have filled out, the more information LinkedIn has to suggest people we might want to connect with, thereby expanding our network.

One tip – if you add your birthday information, only add the day and month, not the year. The year can be used in identity theft.

A second tip – when we’re reaching out to connect with someone we’re given the option of filling in some text. Personalize the connection invitation. It makes it more likely the person will accept, and relieves them of the obligation of having to ask who the heck we are if we haven’t been in contact for a while.

Never use LinkedIn’s generic invitation text. It’s impersonal and boring and makes it look like we just don’t care if the person connects with us or not.

Outsourced accounting … With a minimum of 50 hours per month only, you can have a dedicated professional accountant on a fixed-fee basis!

So let’s say we’ve checked to see who has looked at our profile recently and we see someone we would like to connect with. Here’s a template of text we can try:

And here’s a template for asking our 1st connections to introduce us to someone:

An account manager for all your outsourced accounting needs…

Customizing Our URL.

Our URL is the address that appears in the address bar at the top of any web page. When we join LinkedIn we’ll get a default URL that will usually start with a LinkedIn address that is country-specific (like https://au.linkedin.com/in).

This will usually be followed by our name and then a bunch of code.

We can modify the end part of this code to be more memorable, more appealing, and to serve us better in Google’s and LinkedIn’s search efforts.

See BOSS’ newest outsourced accounting Freedom Service offer for accountants and financial planners….

To do so hit the Profile option at the top of the page. The section we want to edit is at the bottom left of the top white box:

When we hover over the URL address as shown in the red box we’re given a little cog to click. That brings us to a page where we can edit the address:

If only outsourcing could offer companies outsourced accounting at a fixed fee rate for all the work…..

We can’t change the first half, but the end bit is all ours. So what phrase should we stick in there to best exemplify the name of our game? It could be our name, business name, or as shown above the name of one of the services we have to offer. Don’t be afraid to experiment, the address can always be edited at a later date.

Get direct contact with your outsourced accounting professional anytime Monday to Friday….

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting provider - helping you maintain quality and control while outsourcing accounting work. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 11, 2019

Editing Our Profile on LinkedIn


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Editing Our Profile on LinkedIn

Part 4a

Hover over Profile and select “Edit Profile.” We’ll be brought to a page that looks like this:

One point to remember as we go through our profile – everything we do here can be edited, so feel free to experiment a bit with your text and pictures to see what gets the best response.

Want all your outsourced accountant jobs done on a fixed fee basis where you agree to the price before the work starts?

The big blue box at the top is LinkedIn’s way of helping us set up our profile page. This will disappear once we fill out our profile, or we can just hit the “skip” option at the bottom left of the box.

For the sake of making our profile page look like it will the rest of the time once the blue box is gone we’re going to close the blue box (however feel free to use the blue box as your guide to setting up your profile page).

Without the blue box our page looks like this:

Outsourced accountant … With a minimum of 50 hours per month only, you can have a dedicated professional accountant on a fixed-fee basis!

Let’s start with the photo. Since this is our personal page we’re going to want a picture of us, not our company logo or graphic. We need a fairly close head-shot of us looking professional. Since LinkedIn is ultra-professional what we don’t want is a goofy type of picture that might be okay as our Facebook or Twitter profile picture.

The rest of the info in this box is text. Hovering over any bit of text lets us edit it by clicking the pencil graphic that shows up.

An account manager for all your outsourced accountant needs…

In the same box as our profile picture is our name. Immediately below our name is some text detailing our job titles. We recommend you put in all of your titles here, even if you wear multiple hats that don’t necessarily have anything to do with each other.

Still within that top box we can edit our current place of employment, our education, and we can add past places of employment.

The number at the bottom right shows the number of connections we have.
The big blue “View your profile” button allows us to see our profile page as visitors would see it.

See BOSS’ newest outsourced accountant Freedom Service offer for accountants and financial planners….

And finally at the very bottom right of this box is a button that lets us update our contact info. Pressing this lets us update our email addresses, connect a Twitter account (to make our Tweets show up on LinkedIn), add websites, add an IM address, and so on. We’ll get a bit more in depth into the Contact section in a little bit.

Moving down to the next set of boxes, Photo and Summary, we find a “View More” option. Pressing that gives us a whole bunch of boxes of items that LinkedIn suggests we fill in to make our profile more appealing:

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting provider - helping you maintain quality and control while outsourcing accounting work. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 10, 2019

Get Familiar with LinkedIn Pages


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Get Familiar with LinkedIn Pages

Part 3

Get direct contact with your outsource accounting work professional anytime Monday to Friday….

Head to LinkedIn.com and sign up like you would for just about any other online service. Once you’re able to log in your main page is going to look something like this:

If it looks a bit overwhelming, don’t worry, you’ll get used to it. It does take some time to become familiar with the different sections and options available to you.

What we’re seeing in the image above is our Home page. Keep in mind that this is our personal page, not our business’ page (which we will get to later).

Outsource accounting work … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

The majority of the work we do on LinkedIn will be done through our personal profile (as opposed to our business’ profile) because LinkedIn is all about the people behind a company logo.

At the very top in the grey bar we see:

The LinkedIn logo (the “in” in the blue box at the left) is just another way to return to our Home page.

In the middle is a search box. The drop-down arrow on the left of the search box gives us ways to filter a search by People, or Universities, or Jobs, etc…

To the right of the search box is an Advanced search option, which gives us this:

This gives us another way to filter searches. “1st Connections” are the people who we are immediately connected with. “2nd Connections” are one link removed, people who are connected to our 1st Connections. And then of course 3rd Connections are one further link removed, people linked to our 2nd Connections.

Back on the main Home page, the envelope icon is for mail.

The flag icon gives a list of new and past notices and alerts.

The head with a + sign beside it is a way to have further contacts suggested to us, and offers the option of letting LinkedIn search through our email contact lists for people we already know on LinkedIn.

If we hover over the final icon (the head in the box) we get:

Outsource accounting work to meet all your business’ needs

Moving down the Home page, we come to the darker horizontal bar:

Home brings us back to this Home page.

See BOSS’ newest outsource accounting work Freedom Service offer for accountants and financial planners….

Hovering over Profile gives us the choices of editing our profile, seeing who has viewed our profile, and seeing changes we made to our profile.

Connections is where we manage our Connections with various people. It also has options to let LinkedIn search through our email contact lists for more Connections, and to hook up our Connections with various sharing-oriented software like Evernote if we want to work on a project together.

Jobs is where we can search through job listings on LinkedIn, filtering for our interests and field.

Interests lets us search out interesting posts from our Connections, or search out top influencers in our field to follow. It’s also where we can switch to a page showing the groups we belong to, or company pages we manage.

Over on the right side of this bar is Business Services, which allows us to post jobs, advertise, or join a couple of premium (paid) services.

If only outsourcing could offer companies outsource accounting work at a fixed fee rate for all the work…..

Feel free to click through any of these options, they won’t commit you to anything, and you can always return Home.

Heading back to the Home page, we find a bunch of white boxes arranged vertically down the centre of the page. This is a timeline like those found on Twitter or Facebook. New posts from your connections and suggested actions or stories from LinkedIn appear here chronologically with the most recent posts at the top.

Just above these white boxes is a mini-profile of ourselves, a number telling us how many people viewed our profile over the last three months, and how many connections we have.

Just below that is where we create posts via “Share an update,” “Upload a photo,” and “Publish a post.”

Share an update” is the briefer of the two text options. Think of it as being like a Tweet, although it can be longer than Twitter’s 140 characters.

Publish a post” is much longer, like a blog post or an article. We can create a headline for it and add an image. We’re also given some font options like bold, headline, italics, and the like.

And finally off to the right of the newsfeed boxes is a smaller white box that will always suggest more people for us to connect with.

BOSS offers outsource accounting work with professional accountants who you have direct contact with anytime Monday to Friday….

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 6, 2019

Why You Should Be Using LinkedIn for Your Business (Continued…)


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Why You Should Be Using LinkedIn for Your Business (Continued…)

If you’d like to read the whole LinkedIn guide, click here.

Part 2a

5. You Can Get and Give Outsourcing Referrals.

There may be work that you don’t want to handle in-house. But jumping blindly into outsourcing waters can be a financial and security risk for your business. With LinkedIn you can vet outsource companies through your contacts, and give your own appraisals in return.

Outsource Accounting….. With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

6. You Can Grow Your Industry Presence.

Find business tips. Find out about industry events. Find associations, guilds, and clubs. With LinkedIn you’re going to find groups filled with people and potential customers that you can connect and interact with.

See BOSS’ newest outsource accounting Freedom Service offer for accountants and financial planners….

7. Give and Get Answers.

Running a business is a process where you never stop learning. Sometimes you’re going to run into questions you just don’t have the experience to answer yourself.

By throwing out your questions to your groups you’ll be introducing yourself and your business, and giving someone the chance to be a hero by sharing their knowledge. From such tiny conversational acorns mighty business alliances can grow.

The vice versa of this is that you earn a grateful new contact by doling out wisdom of your own. You can gain respect from your new community by showing off your expertise.

Added bonus – if you answer a bunch of questions then potential customers who take a peek at your group are going to see you being the top authority in that field. What customer isn’t going to want the guy or gal with all the answers to handle their business?

8. You Can Raise Funding.

Your brand and your knowledge will be out there for all to see. As it just so happens some of those viewers are investors looking for their next venture.

An account manager for all your outsource accounting needs…

9. You Can Form Business Chains.

You’re one link in your clients’ business chain. Say you handle SMSF accounts. Those SMSF clients may be on the lookout for investor advisors before they turn their files over to you, and they’ll need an independent auditor once you handle the tax work.

With LinkedIn you can find professionals in your business chain to form referral alliances with, shifting files along the chain from them to you and back again.

You’re one link in your clients’ business chain. Let’s say you’re a kitchenware company, specialising in restaurant-grade equipment. Your clients are restaurant owners. If they’re opening a new spot they’ll probably need a furniture store and a produce distributor.

With LinkedIn you can form chains of referral with such providers, recommending your customers to them, and they will do the same for you.

See BOSS’ newest outsource accounting Freedom Service offer for accountants and financial planners….

10. You Can Share Your Website Content.

If you have a blog on your main website (and you should) you can bring that content over to your LinkedIn profile.

Even better, you can target that knowledge to potential customers and clients, including invitations to chat or links back to your LinkedIn profile or main website.

11. You Can Keep Tabs on the Competition.

Your competition is on LinkedIn to connect and show off too. Happily this means you can keep an eye on their personnel, their business practices, and what kind of content they offer to woo customers.

An account manager for all your outsource accounting needs…

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 5, 2019

Why You Should Be Using LinkedIn for Your Business


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Why You Should Be Using LinkedIn for Your Business

If you’d like to read the whole LinkedIn guide, click here.

Part 2

1. You Can Attract Future Hires.

LinkedIn is the networking site for serious recruitment. Resumes and portfolios are all there for you to peruse when on the hunt for some new talent.

More importantly, LinkedIn creates a constant professional presence for your company in the top online hiring hotspot in the world. Your company will be on display for exactly the kind of people you want to hire, and their networks of contacts.

Want all your online bookkeeping jobs done on a fixed fee basis where you agree to the price before the work starts?

2. You Spread Your Brand.

LinkedIn is a networking web. As you show off your professionalism your brand will first touch the people closest to you, then they in turn will spread the good news to people they know, and so on. It’s international word-of-mouth at digital-age speeds.

(Don’t be afraid to ask satisfied customers or clients to write you a glowing recommendation on LinkedIn.)

If only outsourcing could offer companies online bookkeeping at a fixed fee rate for all the work…..

3. Free Advertising.

LinkedIn lets you create a full profile for your business. This means that you can add SEO to your internet presence to catch more viewers.

If you’re unfamiliar with SEO it stands for Search Engine Optimization. When someone looks for a business just like yours in a search engine like Google or within LinkedIn they type in an SEO keyword or phrase.

So for example a potential client might try “SMSF accountants.” If they want a local business then they might try “SMSF accountants Sydney” or some combination thereof.

Online bookkeeping … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

[Non-accountant examples will be in red.] So let’s say you own a tobacco shop called “Stick That in Your Pipe.” Someone looking for you might try “tobacco store” or if they want their search to be more locally refined they might try “tobacco store Sydney.”

These are SEO key phrases, and you want to do your best to “own” these phrases. By owning them you turn up higher in the Google or LinkedIn results. The higher you are in the results the more potential customers are likely to investigate your website or profile over that of your competition.

LinkedIn gives you a chance to build some SEO key phrases into your profile, giving you a better chance to show up higher when someone searches for a business like yours in LinkedIn. This in turn gives you more chances to send these people over to your main website where you can convert them into paying customers.

An account manager for all your online bookkeeping needs…

4. You Can Target Sales Pitches.

You might not be a generalized firm. Perhaps you want to spend a lot of your time focusing on gaining clients in the small-to-medium business range, as opposed to doing personal income tax work.

Your business might have a specific niche of buyers you want to target. If you’re a business-to-business affair selling ergonomic furniture you may want to focus your efforts on big businesses that have a lot of butts that need office chairs under them.

With LinkedIn you can steer your branding efforts in the right direction by joining select groups of people to interact with, groups full of the right kind of people to recommend you to potential clients. You don’t have to waste time shotgunning your networking efforts in the hopes of possibly hitting a worthwhile target.

See BOSS’ newest online bookkeeping Freedom Service offer for accountants and financial planners….

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 4, 2019

LinkedIn Guide


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Call 1800 889 232

LinkedIn Guide

The following is a guide on how to use LinkedIn to your business’ advantage. It is broken into 9 parts.

If you’d like to read the whole LinkedIn guide, click here.

Part 1

There are over 4 million Australians signed up with LinkedIn. International numbers jump to over 350 million users worldwide.

They’re all looking for professionals to connect to and do business with. No matter the size or nature of your business, someone out there is searching for you.

Want all your accounting outsourcing jobs done on a fixed fee basis where you agree to the price before the work starts?

If you’re not signed up for LinkedIn, some of your competition certainly is, and the people searching for businesses like yours are going to get in touch with them instead.

More than any of the other social media platforms LinkedIn is about 2 things -professionalism and networking. It’s not about showing kooky pictures of you and your team, or sharing comic strip pictures that relate somehow to your industry.

An account manager for all your accounting outsourcing needs…

While you can make a profile for your business (we’ll show you how) the focus of LinkedIn is mainly on the people behind the brands. That means the focus is on you and how you make connections with other professionals.

LinkedIn is a streamlined connection forum; nothing more and nothing less. It’s that clear-cut focus on networking that makes LinkedIn a powerful tool you’re going to use to blow up your business.

The following are the chapters that will be outlined in this LinkedIn series….

Contents

  • Why You Should be Using LinkedIn for Your Business.
  • Get Familiar with LinkedIn Pages.
  • Editing Your Profile.
    • Customizing Our URL.
    • Contact Info.
  • Recommendations.
  • Free Versus Paid – Should We Pay to Get Premium?
  • How to Generate Money-making Leads.
    • Generating Leads from a General Audience.
    • Generating Leads with an Exclusive Audience (Creating a Group).
  • Joining Good Groups.
    • Gaining More Relevant Connections from Groups.
    • Writing an Enticing LinkedIn Connection Invitation.
  • Quality Content.
  • Group Discussion Dont’s.
  • LinkedIn Business Page.
    • Creating a Business Page.
    • Using Our LinkedIn Business Page.

Accounting outsourcing … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium accounting outsourcing provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved