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    Linkedin Guide Series

July 4, 2019

Joining Good Groups (Continued….)


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Joining Good Groups (Continued….)

Part 7a

Writing an Enticing LinkedIn Connection Invitation

So we’re gathering a bunch of relevant possible connections. What can we say to them to get them to want to become our (complete strangers) connections?

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Pro Tip – Do not hit the simplified “Connect” button. This just sends an impersonal message requesting a connection which almost nobody will trust or want to connect with.

Instead, click on the person’s name or the option to view their profile. From here we can send out a more personalized request. Keep in mind we only get about 300 characters in a connection request message, which is not a lot of space to convey value.

When we try to connect with someone from their profile page we get this screen:

And here’s a message template we can try:

If they accept the invitation to connect, immediately (not the next day, but the very second you receive a confirmation – a delay means lost traction) shoot them an invite to the group you run.

If only outsourcing could offer companies outsource accounting work at a fixed fee rate for all the work…..

To do this select Interests, then Groups from the top homepage bar. Select the group management page.

From here do not select “Send Invitations” down the left hand side because this sends out a generic invitation again, which is connection poison.

Instead look for the curving arrow pointing to the right at the top right of the group management page.

This is the share button, which is where we would normally send out emails to all of the group’s members.

However in this case we’re only going to be sending our message (the group invite) out to the one person, our newest connection.

BOSS’ outsourcing services can offer companies outsource accounting work at a fixed fee rate for all the work…..

So deselect the checkbox marked “Share an update,” since this would post to the group’s timeline.

Make sure only the “Send to individuals” box is checked. This will allow us to put only that particular connection’s name in the recipient box.

Here’s a group invite template we can try:

And not that it really matters in this case since we only have one recipient, but uncheck the “Allow recipients to see each other’s names and email addresses” box just so it becomes a matter of habit.

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After all that, even if the person declines to join our group, we still have them in our non-exclusive leads (our connections as opposed to our group), so it’s not time wasted.

If we’re on our mobile and want to send out a personalized invite look for this symbol:

Then select “Customize invite.”

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting provider - helping you maintain quality and control while outsourcing accounting work. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

July 2, 2019

Costly Accounting Firm Choices That Outsource Accounting Can Help You Cure


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Costly Accounting Firm Choices That Outsource Accounting Can Help You Cure

Recruitment: Do you spend lots of money on recruitment in order to bring in the talent you need?

If you’re a small to medium sized firm you’re going to need to spend a small fortune to build your reputation to that of your larger-sized accounting firm competitors. The larger firms can afford to have that “come hither” attitude to bring in top candidates, but smaller firms in order to draw in the same calibre of candidates would need to build their brand and this can lead to thousands of dollars…… wasted! Larger firms already have their branding taken care of so why would you bother spending big money to improve your image just to employ new staff when you could by redirecting your focus? When you outsource accounting work to a firm that’s been outsourcing for years you also remove the need to hire in-house (or bother with very costly recruiting firms that only throw you subpar candidates), which means no need to tie up money in recruitment and no need to spend money on displaying your peacock feathers in order to get the best.

An excellent outsource accounting firm will take care of all your recruiting needs to place you with highly-qualified outsource accounting staff with a minimum of four years experience, including public practice experience. Your firm can do away with building an image, putting feelers out for the right candidate, interviewing and all the extra work involved with hiring staff. All work is guaranteed to be carried out at the same quality that you would expect from someone working in your own office.

Annual leave payments: Are your in-house staff costing you lots of money in annual leave and sick leave?

In-house staff can set back companies thousands of dollars in leave costs that every in-house employee is entitled to, but what if there were a way to save on those costs and increase your annual profit at the same time? If you choose the right outsource accounting provider you can wave all those costs and the headaches of looking for the best temporary replacements for staff when your current employees take extended breaks when the work is piling up. A good outsource accounting company should be able to source you with an excellent replacement within a week or less if need be and at no extra costs as well.

Budget blowouts: Are your budget blowouts causing tens of thousands of dollars in losses year after year?

When the time taken to complete a job is underestimated by a few hours over and over again it can lead to large plunges in profit. Accountants that seem to underperform because they are new and inexperienced can consequently add to big losses. But hey, the way most accountants charge their clients, on an hourly basis, means that if the time taken to complete a job is underestimated and the client is expecting a job to be done in a reasonable amount of time then these kinds of things will happen. Or do they have to? If you work with an outsource accounting provider that will offer you a fixed fee for every job, then you not only know exactly how much all the work is going to cost you before the job starts, but you benefit also from no budget blowouts. That feels like a good reason to try outsource accounting.

Bullet point summary:

  • No need to bother with recruiting firms or looking for staff yourself (and all further HR needs are covered)
  • Forget about all kinds of leave payments
  • Budget blowouts begone

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting provider - helping you maintain quality and control while outsourcing accounting work. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 27, 2019

Generating Leads with an Exclusive Audience (Creating a Group) Continued…


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Generating Leads with an Exclusive Audience (Creating a Group) Continued…

Part 6b

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Say we own a professional kitchenware company. In this case we might create a group named something like, “Tips, Hints, and Tricks for Successfully Opening a Restaurant.” We might want to get even more specific and make it revolve around how to buy produce and kitchenware for beginners, or how to set up a restaurant’s accounting for beginners, and so on.

This has far more appeal for someone in our target audience than just the name of our firm or company. It displays clearly what we have to offer in the group. Plus, since we created the group, we establish an identity that says that we’re experts in that particular arena.

The Group’s picture says “logo” beside it (see picture above), but putting our business’ logo there somewhat eliminates the feeling that the Group is about helping everyone and makes it more about being a sales pitch arena.

If only outsourcing could offer companies outsourcing accounting work at a fixed fee rate for all the work…..

So instead of throwing in our business’ logo at this point we should source a picture that plays along with the title and the theme of the Group.

In the case of our small business start-up group, we can either take a picture ourselves or hit the various source picture sites to find a picture of (for example) a business-woman looking defeated by the mounds of paperwork around her.

In the case of our restaurant start-up group we might try to find a picture of a chef looking overwhelmed and looking like she or he could use a helping hand.

Group Type – Under the group name box is a drop-down menu with selections for the type of group we’re making:

BOSS’ outsourcing services can offer companies outsourcing accounting work at a fixed fee rate for all the work…..

Unless we have an obvious reason to do otherwise we’re probably best off choosing Networking Group or Professional Group. These two assignments are the most likely to draw in more users in relation to the kinds of groups we’re creating.

Summary and Description – The same rules apply here as they did in our personal and business profiles – make the text about how we can help our audience, not about how great we are.

Also, load some keywords in here relating to what our group has to offer in order to give LinkedIn’s search engine something meaty to grab hold of.

Website – The link to our business’ website.

Outsourcing accounting work … With a minimum of 50 hours per month only, you can have a dedicated professional accountant on a fixed-fee basis!

Group owner email – Whatever our email may be.

Access – Here we choose if any old Jane or John Doe can join, or if we have to grant everybody access on an individual basis.

This depends somewhat on how dictatorial we care to be. But there are two benefits to consider if we choose the “Request to Join” option.

The first is that we can keep our competition out. That means they won’t have the opportunity to steal away our thunder in our own group, the cheeky monkeys.

Outsourcing accounting work … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

The second is that every time someone asks to connect with the group, we can check them out. This gives us the chance to introduce ourselves with a little message as we grant approval. This makes the group a little more personal, makes the joiner a little chuffed to be dealt with on an individual basis, and lets us take up some of their mental real estate with the personal attention.

In the grey box below (still in the Access section) there are three check boxes (see picture above). We’d suggest having all three checked since this allows group members to do some of the recruiting for us. And if we’ve selected the “Request to Join” option we still control who gets in.

Want all your outsourcing accounting work done on a fixed fee basis where you agree to the price before the work starts?

(Even if we didn’t choose “Request to Join” we can always kick people from a group.)

Scrolling down to the bottom of the page we see:

The first three boxes are pretty self-explanatory.

For the last choice we want “Create an Open Group.”

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An open group lets people investigate what’s going on within the group – seeing all the juicy content and help that the group has to offer – without becoming a member yet.

Members-only means nobody gets to take a peek.

Since the name of the game is sharing quality content, of course we want the world to see how awesome our group is. The more people who take a peek the more people who will want to join.

Outsourcing accounting work on a fixed-fee basis means no more write-offs….ever!

Once we hit the “Create an Open Group” button we’ll be taken to a screen where we can set different parameters for the group (e.g. if posts can just be posted or if they have to be moderated first). Go through the various options to tweak the group’s rules to your own liking.
Also on this new page is something called a “Hero Image.”

Here’s where we can put our company logo or a banner indicating our company’s ownership of the group. The initial group image we mentioned above is about the group itself, but this image is about who runs and moderates the group.

Get direct contact with your outsourcing accounting work professional anytime Monday to Friday….

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting provider - helping you maintain quality and control while outsourcing accounting work. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 26, 2019

How to Generate Money-Making Leads (Continued…)


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How to Generate Money-Making Leads (Continued…)

Part 6a

Just a quick note here – LinkedIn keeps changing the number of people “Select All” actually selects. It used to be everyone in the list, then that number changed to 20, then 10.

So by the time you’re reading this the number may have changed again. Just be aware that you might have to send some content out more than once to reach everyone with a specific tag.

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Now that we’ve selected our Marketing tag group (in our example this group consists of the one and only Mister Court) we get a Message, Tag, and More option along the top that will do one of these three options for the whole “Marketing” tag list instead of just one person. We select Message:

And voila, we can send out some juicy content with hints, tips, some kind of promotion or deal, you name it:

Pro Tip – When we’re sending out a message to a tag group we should look for a little checkbox at the bottom of the screen where we actually create that message. The box says, “Allow recipients to see each other’s names and addresses.”

Make sure this box is unchecked.

If only outsourcing could offer companies remote bookkeeping at a fixed fee rate for all the work…..

The reason being is that everyone wants to feel special. Mass messaging reduces that exclusivity. If everyone within a group is seeing that everyone else in the group is receiving the content then it loses some of its special snowflake shine. Your specially-constructed content is now viewed as spam. Nobody likes spam.

Generating Leads with an Exclusive Audience (Creating a Group)

Now let’s take a look at creating leads with people who are far more interested in us than a general, non-exclusive audience. This takes more work than the non-exclusive leads, but it also pays far more dividends.

We’re going to be working in groups. At the top of our page hover over Interests and then choose Groups:

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If we have a new account then the first time we go to the Groups page it will look like this:

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Since we’re looking at a profile of a writer, LinkedIn has mined that profile to suggest writer-related Groups to join.

Currently LinkedIn lets us join 50 Groups, 50 sub-groups, and create up to 10 of our own.

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That’s what we’re going to do here – create our own Group. So we click the “Create a group” button at the top right and we’re brought to:

Let’s start with the group name. Ultra important – do not name the group after yourself or your business. To attract people, we want to name the group after some service we provide, or some pain point we can alleviate. We want to name it for what we can do for other people.

Depending on your services we might want to create a group called something like “Small Business Start-ups Australia – Taxes and Accounting Made Easy for Beginning Entrepreneurs.”

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium remote bookkeeping provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 25, 2019

LinkedIn Business Pages (Continued…)


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LinkedIn Business Pages (Continued…)

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Part 9a

And Notifications gives us updates on how much we’ve interacted in a day:

Back on our home page, below those three options is this box:

This is where we create new posts to send out to our Followers. The second of the two boxes lets us choose if we want to send our posts out to all of our Followers, or to a specific targeted audience.

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The final big white box below this is where our company’s description will go. This is our elevator pitch of our company, a clean and precise rendition of what we have to offer. It’s also a good spot to slip in some SEO keywords and phrases so we return higher in LinkedIn’s internal search results.

So for example we might want to mention our location, the services we provide, and of course that we’re an accounting firm.

So if we were a physical therapy outfit called “Rub You the Right Way” we might want to include our location and such phrases as “physical therapy,” “fitness,” “massage,” and so on.

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The idea is to think of all the phrases related to our business that someone might search for in the search bar and include them so we show up in the search results.

We edit all of these features on our company page by hitting that big blue “Edit” button found near the top right of the page.

Here are a couple of examples to provide inspiration. Two things to keep in mind:

  1. These are huge international companies, yes. But there’s absolutely nothing they’re doing with their company pages that we can’t do with ours.
  2. Notice that these companies recognize that their audience on LinkedIn is a professional one – these are people who are interested in the business end of these companies, and not necessarily the more promotional type of posts one would find from the companies on Facebook or Twitter.

If only outsourcing could offer companies outsourcing accounting work at a fixed fee rate for all the work…..

From the Australian accounting world we get some examples from PWC Australia:

Using Our LinkedIn Business Page

Here are some ideas we can use to draw attention to our business page.

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  1. Create a Question.

We can work up a question and then send it out to some of the top influencers in our field. We post their replies, and since they’re influencers we’ll germinate discussions with their followers, all connected to our business’ page.

What kind of questions? They can be very industry-specific, or they can be more general questions that every business leader will need to learn about at some point or other.

“How do you best handle personality conflicts in your team?”

“Have you had positive outsourcing experiences?”

“What kind of help can be found for someone starting a business in [your city here]?”

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  1. Generate Leads.

Just as we’ve worked throughout this guide to generate our own personal profile leads, we can put some effort into generating leads for our business.

We can send out free samples or promotional deals in exchange for reviews or recommendations.

We can politely ask existing customers or clients to write a recommendation.

Outsourcing accounting work … With a minimum of 50 hours per month only, you can have a dedicated professional accountant on a fixed-fee basis!

  1. Promote Links to Other Social Media Outlets and our Website.

We can embed links to our other platforms throughout our banners and descriptions. It’s also another place for our business’ website blog posts to appear.

  1. Get our Teams Engaged.

It doesn’t just have to be us leader-types doing the work on LinkedIn. If we get our team members going they’ll help spread our brand and show off the expertise we associate with our business. The more spiders spinning, the bigger the web.

Want all your outsourcing accounting work jobs done on a fixed fee basis where you agree to the price before the work starts?

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting provider - helping you maintain quality and control while outsourcing accounting work. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

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  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 24, 2019

Group Discussion Dont’s on LinkedIn


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Group Discussion Dont’s on LinkedIn

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Part 9

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1. Don’t spam. ‘Nuff said.

2. Don’t mix up promotional posts with general discussion posts (or job posts). When we go to start a new discussion topic (as opposed to commenting on an already ongoing discussion) within any of the groups we belong to we’re given these three options:

Shoving promotional posts into general discussions is tacky and a sure-fire way to get ourselves ostracized.

3. Don’t Get Angry. If someone flames up at us in a discussion we don’t return fire. Instead we keep calm and reply as politely at possible.
This way at the worst we only lose the interest of the one person, instead of losing a whole bunch of people who are turned off by our angry posts. At best, others see that we’re the bigger person, able to keep our professionalism, and we earn some respect.

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4. Don’t “Always Be Closing.” LinkedIn is about networking. We do this by helping others, communicating, and showing off our expertise when we give others a helping hand. What we don’t want to do is be annoying by always trying to sell our services – LinkedIn is not an ongoing advertisement for our business.

LinkedIn Business Pages

Let’s now switch our focus to creating a page for our business, as opposed to our personal page.

Most of our focus in this guide has been on our personal profile page, since LinkedIn is about linking professionals, and not so much about promoting businesses.

But business pages have value too. Here we can post job openings, announce new hires, announce initiatives, send out positive quarterly results, and so on. For a fuller idea of what we can do with a business page, seek out some of the business pages of leading companies in your particular niche and make a note of the kind of posts they make.

If only outsourcing could offer companies virtual accountants at a fixed fee rate for all the work…..

Creating a Business Page
To create our business page look for the “Interests” option along the top of our personal home page. Choose “Companies.”

Down the right side of this page is a “Create a Company Page” option:

We’ll have to fill out the following:

And voila! We should end up with an empty company page that looks a something like this:

At the top left we have our company name (in this case, “zoomUP”). Immediately to the left of that is where our company image would go – a representative face or a logo.

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Make the image bold and easily distinguished when it’s small. Remember, it’s going to be seen on mobile devices too.

Since this is a new company page there isn’t much to see yet. But once we start putting content out it can tell us how many people have looked at it, how many people engaged with it (Liked it, Commented on it, etc…), and so on.

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Scrolling down, Analytics will also give us info on the demographics of our followers and visitors to our business’ page.

Below the picture and company name are three options: Home, Analytics, and Notifications.

Home of course brings us back our company Home page.

Analytics gives us some data on different things:

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 20, 2019

Quality Content on LinkedIn


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Quality Content on LinkedIn

If you’d like to read the whole LinkedIn guide, Click here.

Part 8

So we have at least a handful, and preferably oodles, of people who want some content from us. We’re ready to share content to our groups.

First let’s get the technical bits out of the way so we know how to share our content.

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We’ve already looked at how to share some of our original content via the “Share an update” and “Publish a post” options at the top of our home page:

But can we crank out enough good original content to keep ourselves in the minds of our connections? If not, where do we get more content?

The first place is original blog content. Hopefully we have a blog attached to our website because the content will be SEO-rich and help bring new visitors in to see our offerings. We can share those blog posts in LinkedIn (and any of our other social media outlets as well).

See BOSS’ newest SMSF Outsourcing Freedom Service offer for accountants and financial planners….

But not everyone can be a dapper Canadian content writer experienced in writing engaging SEO-rich posts. Some people really can’t, or don’t want to, write at all. Running a business, after all, doesn’t leave a lot of time or energy for anything else.

One can of course hire a dapper Canadian writer. Or even a spirited Do-It-For-You company that will zoomUp and do it for you.

But there’s more content to be found right in our timelines, provided by other people. Good content doesn’t always have to be original to ourselves, we just have to be the ones providing it to our groups.

If only outsourcing could offer companies SMSF Outsourcing at a fixed fee rate for all their work…..

So if there’s some good stuff showing up in our homepage timeline, we can feel free to share it to our groups. Don’t worry, we’re not stealing credit for it, we’re just the ones recommending the content as something our groups want to read.

Each post in our timeline has “Like,” Comment,” and “Share” options at the bottom. We’re going to use this picture as our example. We choose “Share”:

Uncheck the “Share an update” box because that will just put it out in our basic timeline like a regular post, whereas we want to concentrate on our groups.

Instead we want to choose the “Post to Groups” box (not pictured in the example above because your friendly writer has not created any groups of his own).

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When we choose this we’ll be able to add all the groups we want to include as well as add our own Title to the post. Take the time to think up a really good title, something that’s going to grab eyeballs.

Whether we send original content or we’re passing on some noteworthy stuff we’ve come across, by sending it to groups we’re giving ourselves the chance to engage with thousands of people interested in our field.

And remember to get into the groups and get engaged – comment on posts, like them, offer free advice – this is you setting a ball rolling that is going to result in a word-of-mouth avalanche.

SMSF Outsourcing on a fixed-fee basis for all work!

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium smsf outsourcing provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 19, 2019

Joining Good Groups in LinkedIn


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Joining Good Groups in LinkedIn

Part 7

Outsource Accounting…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

So we’ve talked about creating our own group. But there are over 2 million groups already in LinkedIn. We’re going to want to join some of those so we can start widening our connection net… but which ones?

Tip 1– There isn’t much point in joining a group where all of the participants offer the same thing and are on the same level as us within an industry. Businesses that offer the same services as us are never going to buy our services, so we’re just wasting our LinkedIn time hanging out with them.

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Also, we’d be giving away our good content to them instead of to people who actually need our services. We’d be giving something up for nothing in return, and strengthening our competition in the process.

So we want to look for people who are:

  1. Our direct customers.
  2. People in our industry’s chain who we can swap recommendations with. Using our earlier SMSF tax work example, we can check out groups that involve investment consultants (who will advise people in the creation of their SMSF portfolio) who come before us in the chain, and the people who come after us as well (independent auditors). So if we’re a fitness coach business, we can check out diet groups and fitness clothing groups (as examples of businesses that come before our own business in the chain) and maybe spas or massage businesses (for businesses that come later than us in the chain).

See BOSS’ newest outsource accounting Freedom Service offer for accountants and financial planners….

Tip 2 – Once we start joining groups do take a moment to go into the settings and uncheck the boxes that give options for Activity (“Send me an email for each new discussion”) and Digest Email (“Send me a digest of all activity in this group”).

Leaving those two checked will result in our email inboxes being absolutely flooded with updates.

Tip 3 – Make sure there are some people in the group. We want our content to reach larger numbers of relevant readers. That’s much harder with anemic groups. Compare groups in your target markets to see which have healthy numbers.

Tip 4 – Make sure there are actually discussions going on in the groups. Even if they have high numbers, if they have low numbers of discussions that means people aren’t that invested in that group. We want the people who are actively interested in our field.

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Gaining More Relevant Connections from Groups

Once we’re signed into a group related to what services we have to offer, it’s time to go searching for the people within that group that are more likely to need our business.

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If your firm works in corporate taxes maybe you’ll want to target CFOs. To do so, go to the search bar at the top right of the group’s page and simply type in “CFO.” You can add more parameters to that search – say you want to keep it local. In that case try “CFO [your city here].”

Say you’re a corporate event planning company. Who within a company’s structure has the position that you’re most likely to do business with? Purely for the sake of example we’re going to say people with Human Resources in their title are what we want.

So once in the group we go to the search bar at the top right and type in “Human Resources.” If we want to keep it local we can try “Human Resources [your city here].”

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Now we get back a list of people more likely to send business our way than just the whole list of group members. It will take time, but we can skim through their profiles and see if they’re the individuals we need.

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
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June 13, 2019

Contact Info for LinkedIn


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Contact Info for LinkedIn

If you’d like to read the whole LinkedIn guide, Click here.

Part 4c

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Let’s tweak our contact info. Go to Profile at the top and choose “Edit Profile” which will bring us to:

Select the small Contact Info box as shown above. This leads us to:

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Our email will look a tad more professional if it’s not a generic yahoo or gmail address. If you’ve built your website through one of the DIY sites like Weebly or Wix there should be an option to create an email address that is connected with the site (it will have the same ending, like “dinkage” above, as the name of the actual site).

If that’s not an option slap “create email address” into Google and hunt around.

We also have the options of giving out an Instant Message service, a phone number, a physical location address, a Twitter account, a WeChat account, and finally our Websites.

Outsourced accounting services … With a minimum of 50 hours per month only, you can have a dedicated professional accountant on a fixed-fee basis!

Here’s a little trick for the Websites. Choose edit beside “Websites” to get:

On the left side are those 3 drop-down menus. Choose “Other” for each of them. That lets us enter our own text description for each box instead of taking the premade designations:

If you have any statistics for your website, choose the 3 pages that seem to draw the most visitors (otherwise take your best guess – for example, don’t put a contact form in one of these slots, instead try a services page).

In each of the 3 “Website Title” boxes we’re going to put a little description of the different services what we have to offer (e.g. what customer pains we can alleviate):

Your firm might try “Personal Income Tax,” “Compliance,” “Small Business Bookkeeping”… whatever you have on your menu of offerings.

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So for example if we owned a fitness business we might try “Nutrition,” or “Exercise plans,” or “Simple fitness tips.” We can try anything and everything that our business has to offer, linking back to the corresponding web page.

This gives visitors to our LinkedIn profile more items they can select from our menu, which means there are now more ways to entice them to click through to our main website.

It’s also a little more SEO related to our business for LinkedIn’s search engine to find.

Plus it clearly defines what we do. Some business’ names are vague – say [Your name here] Consulting… but consulting involving what? By editing the text ourselves we can be crystal clear as to what it is we do.

This also means that people who do click through are relevant visitors – they didn’t just stumble onto our site, they came because they’re at the very least interested in what our business has to offer them.

As always, these selections can be edited, so try out different phrases and connected web pages to see which combinations get you the most activity.

If only outsourcing could offer companies outsourced accounting services at a fixed fee rate for all the work…..

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting services provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

June 12, 2019

Editing Our Profile on LinkedIn (Continued…)


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Editing Our Profile on LinkedIn (Continued…)

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Part 4b

Scrolling further down we come to a box where we detail our Experience. Here we can go into fuller detail about our responsibilities and accomplishments at past and present jobs.

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Two things are recommended for when we’re filling out the experience section.

First, write it in the first person, not in the third person. “I did this, I did that,” not “[Your name here] did this and that.” Think of it as if we’re having a quick conversation with someone, pitching them our services. It’s much more inviting than someone talking about themselves in the third person.

The other recommendation is to break up big blocks of text. Graphics and pictures can help, but it can be as simple as throwing in a bullet-point list here and there.

Next is a box for Education.

Then we come to the box for Skills & Endorsements:

In this section we add tags that show off our abilities. Connections we’ve worked with or know us are then able to endorse those skills. The people who endorse us have their portrait show up beside the skills they have endorsed, as seen above.

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Below the Endorsements box is the Projects section, which is where we can go into detail about the work we did on individual jobs.

And finally there’s a section showing off which Groups we’re following.

The more of the boxes we can add and fill out, the more interesting we’ll be to people who choose to view our profile.

Also, the more boxes we have filled out, the more information LinkedIn has to suggest people we might want to connect with, thereby expanding our network.

One tip – if you add your birthday information, only add the day and month, not the year. The year can be used in identity theft.

A second tip – when we’re reaching out to connect with someone we’re given the option of filling in some text. Personalize the connection invitation. It makes it more likely the person will accept, and relieves them of the obligation of having to ask who the heck we are if we haven’t been in contact for a while.

Never use LinkedIn’s generic invitation text. It’s impersonal and boring and makes it look like we just don’t care if the person connects with us or not.

Outsourced accounting … With a minimum of 50 hours per month only, you can have a dedicated professional accountant on a fixed-fee basis!

So let’s say we’ve checked to see who has looked at our profile recently and we see someone we would like to connect with. Here’s a template of text we can try:

And here’s a template for asking our 1st connections to introduce us to someone:

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Customizing Our URL.

Our URL is the address that appears in the address bar at the top of any web page. When we join LinkedIn we’ll get a default URL that will usually start with a LinkedIn address that is country-specific (like https://au.linkedin.com/in).

This will usually be followed by our name and then a bunch of code.

We can modify the end part of this code to be more memorable, more appealing, and to serve us better in Google’s and LinkedIn’s search efforts.

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To do so hit the Profile option at the top of the page. The section we want to edit is at the bottom left of the top white box:

When we hover over the URL address as shown in the red box we’re given a little cog to click. That brings us to a page where we can edit the address:

If only outsourcing could offer companies outsourced accounting at a fixed fee rate for all the work…..

We can’t change the first half, but the end bit is all ours. So what phrase should we stick in there to best exemplify the name of our game? It could be our name, business name, or as shown above the name of one of the services we have to offer. Don’t be afraid to experiment, the address can always be edited at a later date.

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BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting provider - helping you maintain quality and control while outsourcing accounting work. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

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  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved