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Accounting Outsourcing Blog

Are You Charging Enough?

Do you know the clearest way to know if you’re charging too little? All of your clients say yes to your price without reservation. When you’re setting your prices, you should be setting them according to the value you offer. You shouldn’t be setting them according to the notion of giving your clients a great deal at your expense.

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What Do You Do If Your Clients Don’t Appreciate Your Value?

The problem is that you have so much more that you can do for your client than pure bookkeeping or compliance work but your clients haven’t ever heard of an accountant getting so involved with everything in their business. If you let them keep this misconception you’re robbing them of the chance to boost their finances and/or business, and you’re robbing yourself of streams of revenue.

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3 Tips To Help You Avoid Competing on Price

Price is just about the last point you want to contest with your competitors – but how do you let potential clients know that they should be looking past price when they go hunting for an accounting firm? Let’s take a quick look at 3 tips that will help you if you’re negotiating with a client that keeps bringing the conversation around to price.

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Are You Limiting Your Own Growth?

You’re determined that your business is going to grow like gangbusters this year. You’re right in that this growth, and the desire for growth, has to emanate from you. You’re just not sure how to break down the growth into achievable and measurable steps that are practical and workable instead of just having a vague overall goal. So let’s help you figure out just what exactly “growth” means for you and your business and what steps you can make to achieve it.

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How to Keep it Convivial When Collecting Client Fees

Client relations are not always a comfortable part of a firm’s business for some accountants. At one end of the scale, if you steer wrong with your accounts receivable you can alienate a client. But on the other end of the scale if you’re too eager to please you can end up losing your firm money if clients get the idea that they can push you around when it comes to paying you their fees. So here are some hints that should help you find the balance between keeping your clients happy and keeping your accounts receivables rolling in on time.

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Want to Know How Blogging Can Make You a Better Accountant?

We’ve talked before about how using a blog on your firm’s website helps position you as an accounting authority. Keeping up a blog means you’re going to need new topics to write about. Here’s where that added blog benefit kicks in – the more topics you have to find, the more you’re going to understand what it is your (potential) clients want from an accounting firm.

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7 Tips for Taking Control of Your Meetings

We’ve talked before about how in the digital age your firm is going to have to reposition itself from being “just the accountants” to being a financial consulting firm for your clients. We’ve discussed some of the methods you’ll make that transition from your own end. But it’s not enough to change your firm – you also have to change your clients’ way of looking at you.

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Content Marketing – What It Is and Why and How Expert Marketers Are Using It

Content Marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content Marketing’s basic premise is to provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.

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4 Tips to Getting the Most Out of Your Busy Tax Season

We know the idea of trying to do even more during your busiest season seems like a bit of a stretch. But we’d like to suggest that your busy season is also the best season for shaping up your firm’s overall strategy. Why? Because it’s at this time that you’re going to have the clearest picture of where your workflow builds blockages. Here are 4 ways you’ll be able to use the tax return season’s busy pace to set your firm up for a healthy dose of both streamlining and expansion.

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Could Your Team Be Stronger?

Getting the right people under your roof can have a major impact on your business in two ways. First, everyone on your team (including yourself) will enjoy and appreciate their work environment more, resulting in a greater output. Second, filling slots with top tier players will result in your firm being able to pull in more revenue per employee. So today let’s identify some team-building mistakes and look at ways that you can correct them.

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