Tips for Attracting High-end Clients

If your firm is still in its infant stages, how do you attract these big-time clients? Let’s use this article to flip things around a bit and look at accounting firms through the eyes of an A-lister on the prowl for an accountant and/or business advisor.

Tired of Painful HR Issues With In-House Staff? BOSS’ Online Bookkeeping Service Rids the Worry

A lot of companies have had enough with the whole recruitment process and are looking for ways to simplify or completely remove every stage involved with HR and its many ongoing requirements. BOSS is seeing a big move towards online bookkeeping services amongst every size of businesses. This week Seek announced they would be giving employers the opportunity to mask the names of candidates as they search through their site.

How to Create an Email Subject Line That People Will Want to Open

It was reported by the Radicati Group (a technology market research firm) that 1.9 billion non-spam emails are sent every single day and by 2019 the average business user will receive 96 emails per day! So fighting your way through a deluge of emails for a chance to be opened is becoming a tough business in itself.

Not Growing Fast Enough? You Might Need To Clarify Your Strategy

One of the mistakes we see new firm owners make time and again is that they see the start of their firm as an end. This is not true. Throwing open the proverbial doors of your firm is only one step in many in building a business that pays you your true value. For this to work, you’re going to need a concrete game-plan.

How to Get Staff to Embrace Outsourced Accounting

The accountancy profession is going through a massive change as technology and the move to outsource accounting is enabling firms to provide a better advisory service, control costs better and have a flexible core compliance workforce. The change is inevitable for all firms but managing the change well is of the upmost importance.

How to Properly Take Your Firm’s Temperature

It’s a fairly obvious thing to do – in order to figure out if your firm is blossoming or withering you set up a measuring stick and make a notch each financial quarter. What is perhaps not quite so obvious is what those notches should represent. An auto-shop can have the most efficient tools in the world, but the garage itself isn’t going to prosper if there aren’t happy clients wanting them to be used. So, in terms of your firm’s health, what should you be measuring instead?

Expertise is Marketing

You have great employees. You’re outsourcing. You’re a wizard at accounting itself. And none of it matters because you have no clients. That being said, what do you do if you’re a brand new start-up and you just straight up don’t have the money? It’s time to get the word out that you’re the expert accountant when it comes to something. Anything at all.

Should You Be Charging More?

There’s a common chain of events that plagues struggling accounting firms. To stay competitive there’s only one thing you can really do – lower your prices. And all the while you’re scrambling to grab up even more low-value clients which in itself costs more time, and of course it also means you’re continuously adding to your workload just to break even.