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    Lee Court

August 8, 2019

Part B – Begin With the 1% to Get You to 20%


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Part B – Begin With the 1% to Get You to 20%

OK, now why would you bother settling for just 1%?

You may be already asking yourself the same question. Why would I settle for 1% if I could ask for 5%, 10% or even 20%?

Phil Bessant, a sole practitioner of a firm in Newport brings in annually £250K, which is commendable for an economically challenged area of South Wales. After going through the Effective Pricing for Accountants programme, Phil sent an email:

“I would like to express a huge THANK YOU. Having the whole 11 courses in your series I have started to put them into practice and as a result have signed two clients this week worth £37,500 of fees which prior to your course at the very best I would have quoted £6,000. One paid £25k up front and one paid £6k up front. So a very very very big thank you, I think it is safe to say that the costs have been recovered.”

Soon after I did an interview with Phil where he explained how he followed the processes in the programme and is now able to increase his prices by an average of 28%! Taking his profit from £250,000 to £400,000. If you’d like to listen to the interview, click here.

What’s holding you back?

I’m guessing….. It’s a lack of confidence. It tends to be the first thing that stops accountants from raising their prices. But, this mindset can be overcome and together with getting the skills, knowledge and systems, asking for higher fees won’t be such a concern. You could even look forward to it, you’ll see why.

Price has got nothing to do with costs and everything to do with people. Pricing involves behavioural economics. And when we fully understand this branch of economic theory and have the skills and the systems in place, then we suddenly find that confidence. It’s not our fault that we’re not good at pricing… accountants are simply not taught how to price.

Price is also a mindset matter. It’s about seeing that some people will see your charge out rates as too high for them and also recognising that you don’t want every single person as a client.

Sometimes, accountants say that their clients complain of prices being too high, however, on closer examination the same accountant says the clients that complain make up only 10 to 20% of their client base. We have to remember that when we hear these kinds of things from clients, they only represent some clients, not all. It’s easy to blow this out of proportion in our minds. This can be a determining factor in keeping our prices low.

However, we’ve got this all upside down. Take a look at it another way, if none of your clients ever say to you, “That’s expensive”, that most likely means your prices are too cheap!

So, the answer is to embrace the mindset that can tolerate complaints about pricing with a grain of salt and once you hear them from up to about 20% of clients you’ll know you’re on the right track with pricing your services right.

Objections can put you in the right direction.

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium accounting outsourcing provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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  • How to Increase Your Profit
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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

August 7, 2019

Part A – Begin With the 1% to Get You to 20%


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Part A – Begin With the 1% to Get You to 20%

[Visit BOSS for information on the new Freedom Service’s online bookkeeping service]

Although at this point you may be feeling skeptical, keep reading as you’ll learn why your clients will stay with you rather than stray.

Now, we’re going to look at a series of interesting questions I call the 1% effect.

Consider for a second about fifty things that you continuously buy that you feel are really useful things to your life. Would you give up purchasing them if they were to increase the price by one percent?

For example, would you give up your favourite beer if they raised the price by 4 cents from $3.80 to $3.84? Or your favourite bottle of wine if it went up from $7.80 to $7.88? Or how about your favourite magazine if the price was to jump from $9 to $9.09?

If you answered “NO” to these, then as a customer you’d be saying that if the product is good, you’d be willing to pay for it even with a small increase in price.

Are your services good?

If you can say “yes”, then following logic, it means you could increase your prices by an average of 1% and keep the majority, if not all of your clients, right?

I’m not asking whether you could increase every price by exactly 1% for every customer. I’m asking whether you could increase some prices for some customers by a little more than 1%, and some prices by a little less than 1%, without losing a significant number of customers.

That’s not so hard, right?

So, how come you don’t do it….today?

If a UK firm making an average of £245,720 were to increase its fees with the 1% effect, that would buy them perhaps a vacation for a family, £2,457 more per year.

That price increase wouldn’t have much of an impact at all on your clients, but would give you more pocket money.

Your clients will stick with you through the increase in fees and you’ll be happy you did it.

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium accounting outsourcing provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

August 6, 2019

Creative Ad Copy Secrets to Help Sell Your Services!


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Creative Ad Copy Secrets to Help Sell Your Services!

Part 24

Step Thirteen: The P.S.!
By Marlon Sanders

Remind your customers of the time deadline and the limited supply of bonuses. Urge them to pick up the phone and call immediately.

Your P.S. is often read first by customers. So entice them to read the letter by mentioning the free bonuses and the limited time offer.

Another trick you can use on your P.S. is to add an upsell. In other words, you give your prospects the opportunity to spend more money for an upgrade, extra features or add-on service.

I used this with my WSOTM (WebSite Order Taking Machine) product. Currently, I’m not selling this product as a stand alone item. But when I did, I had a deluxe edition you can buy for a little extra money. However, I put this option on the order form instead of the P.S. If your up sell takes more than one or two sentences, the P.S. is an ideal spot for it.

You can use multiple P.S. paragraphs if you want. But in checking my book of the greatest sales letters of all time, I don’t see many that use multiple P.S. statements. Using more than one or two likely decreases their effectiveness.

Are you working with your accounting outsourcing team in the best way possible? 

Other Possible Modules:

There are other elements or modules you can include in your letters. The above cover the major ones. Here are some others:

The reason why module: Tell why you’re offering the guarantee, price discount or multiple bonuses. The best reason for the guarantee is confidence. The best reason for multiple bonuses is the truth: It’s an incentive for them to order immediately. By giving the reason why, you establish credibility. Otherwise, people are suspicious.

The scarcity module: To get people to order immediately, you can use scarcity. For example, “I can only guarantee you’ll receive a bonus package if you’re one of the first 50 people to order.”

Or the time limit module, “I can only guarantee you’ll get the bonuses if you order in the next 72 hours.”

Notice how I didn’t say they wouldn’t receive the bonus. I said I could only guarantee they’d receive it if they acted immediately.

 

Accounting outsourcing saves you in-house time and money

The ftc and some states have laws governing limiting time offers. I suggest you study and abide by these laws.

THE LIFT: This is a technique used extensively in offline direct mail, but I have never seen it used online. I’m introducing the concept here, and I bet you’ll start seeing a lot of people using it online.

The lift is the lift letter. A lift letter is a separate letter or piece included in a mailing that says “Read this only if you’ve decided NOT to order.”

The lift letter is written by a third party that has credibility with the prospect. It is written on a separate letterhead and usually begins with “Frankly, I’m puzzled.”

Typical turnaround for jobs is 1 week! Accounting outsourcing…..

For example:

Dear Friend,

Frankly, I’m puzzled.

I’ve known Marlon Sanders for over 6 years. The letter he has written for our corporation have helped us make over 7 million dollars a year.

Marlon is selling his secrets so cheap that it surprises me. Would you do me a favor. Would you send me an email and explain why you aren’t BUYING NOW?

I just don’t understand what else Marlon can do to demonstrate the amazing power of his methods.

Send your email to: Jim@higherresponse.com Best wishes

Jim Client

XYZ Corporation

 

Covered in the following post:

How to Assemble The Elements Of The Formula In Different Sequences:….

Accounting outsourcing with BOSS gives you direct contact with your accountant….

If you’re interested in learning more about Marlon Sanders and his products, visit:

https://www.salesletters.com/sales-letters/how-too-differentiate-your-product-or-service-using-an-attribute/

With BOSS, your accounting outsourcing team can be scaled up or down within a week to help with workload peaks and troughs….

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium accounting outsourcing provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

August 5, 2019

Creative Ad Copy Secrets to Help Sell Your Services!


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Creative Ad Copy Secrets to Help Sell Your Services!

Part 17

Step Three: Turn Your Features Into Benefits
By Marlon Sanders

Go to BOSS for how to get fixed-fee accounting outsourcing services on every single job!

Focus on giving people what they want and solving their problems.

Visit BOSS for fixed-fee accounting outsourcing

People do not buy products and services. They buy an end result….what a product or service does for them. They buy solutions to problems. They buy to avoid pain and gain pleasure.

People don’t buy drills, they buy holes. They don’t buy hammers. They buy the doghouse the hammer will help them build. They don’t buy homes. They buy a feeling of security for their family. They don’t buy novels. They buy escape from reality. They don’t buy advertising. They buy increased sales at a lower cost.

Most companies advertising on the web spend all their time talking about the features of their products and services and not how those features will produce a desirable result or benefit for their customers. They focus on how great their newest widget is instead of how their newest widget solves annoying problems for their customers.

Here are several ways you can make sure you talk in terms of benefits to your customers instead of features.

Ask your customers why they purchased from you instead of your competition. Do not assume you understand why your customers buy from you. Instead, ask a lot of questions and listen for hot buttons. Look for key advantages you have compared to your competition.

Don’t assume your readers understand the benefits of your product or service. Picture all the ways your prospects will benefit when they buy from you. Spell out the benefits so they are crystal clear. Leave nothing to the imagination.

YOU MUST ANSWER THE QUESTION “SO WHAT” FOR YOUR CUSTOMER.

If your widget has xyz feature and does so-and-so things, the question is SO WHAT? Who cares? How is this going to help your customer and make their life better, simpler or easier? 

Are you working with your accounting outsourcing team in the best way possible?  Find out here

Benefit chain

Benefits have layers like onions. Your job is to peel through the layers to reach the deepest, most meaningful advantages of your product or service. In order to do that, take each of your benefits and ask, why do I care about that? Or ask, what will that do for me that’s even more important? Keep asking questions until the answer is self-evident. The process looks something like this:

Benefit——> what’s important about that? ——> which means that ——> which means that________

When you write your sales letter, be sure to point out all the benefits that surface from your benefit chains because any one of them could be the hot button that causes a prospect to order from you.

If you need additional help writing benefits for your product or service, check out the book Cash Copy by Dr. Jeffrey Lant. Order through your bookstore.

Accounting outsourcing saves you in-house time and money

If you’re interested in learning more about Marlon Sanders and his products, visit:

https://www.salesletters.com/sales-letters/how-too-differentiate-your-product-or-service-using-an-attribute/

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium accounting outsourcing provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

August 1, 2019

Creative Ad Copy Secrets to Help Sell Your Services!


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Call 1800 889 232

Creative Ad Copy Secrets to Help Sell Your Services!

Part 19

Step Five: Prove Your Benefits
By Marlon Sanders

Have you heard of the accounting outsourcing offer that saves…..

Show people why they should believe you will deliver the benefits you offer.

The online market tends to be a sophisticated, educated and highly skeptical audience. That means you have to prove your claims. Instead of just stating a claim or promise, you need to present evidence that it’s true.

The most powerful way to create credibility is by using testimonials. You can’t have too many strong testimonials in your sales letter or sales presentation. I send out a survey two weeks after people buy my product requesting an evaluation. At the end of the survey, I asked permission to use the comments in my advertising. This is how I get testimonials. Here are a few tips on what you want to have (ideally) for the content of your testimonials.

Discover BOSS’ accounting outsourcing work tailored to your needs…..

State specific results. “I used X product and I solved these problems or I got these results.”

Target common objections. Let someone else answer common objections for you through a testimonial.

Avoid “pat-on-back” verbiage. People care about results and benefits, not how great the creator of the product is.

Provide full name, city, state, occupation, and photo, if possible. To obtain good testimonials, you can interview your customers, record the conversation, transcribe it, boil it down to a testimonial, then obtain written permission to use it.

Visit BOSS for fixed-fee accounting outsourcing on every single job!

Other important techniques for building credibility include:

Tell why prospects should believe you are a credible source. Support statements with logic and proof. If you need additional help in this area, read the book My Life in Advertising and Scientific Advertising by Claude Hopkins. It is inexpensive and will give you numerous examples.

Another book I highly recommend is How to Write a Good Advertisement by Victor O. Schwab. This book is a classic on how to put together outstanding direct response advertising. In chapter 3 Schwab goes into detail on how to prove your claims and promises. He points out that there are 4 basic types of evidence. I’m going to give you a quick and dirty distillation of that information using my own examples. Of course, for an in-depth discussion, I highly recommend you buy and read the book.

Are you working with your accounting outsourcing team the wrong way?  Find out more…..

First, I want to talk about the 4 types of evidence in general.

One, you have construction evidence. That is, how is your product or service constructed? What goes into it?

Two, you have performance evidence. That is, how can you support your case by citing actual performance results of your product?

Three, social proof. What do others say about your product?

Four, test evidence. How much confidence do you have in your own product?

Accounting outsourcing saves you in-house time and money

Let’s look at each of these in further detail. 

  1. Construction Evidence.

What facts about your product support your claims and promises?

These facts could include:

  • The reputation of a business and years in existence
  • The management, production and customer service personnel
  • The quality of materials and design
  • Patents, machinery, and special processes
  • Speed of delivery
  • Design of the container or packaging that supports claims
  • Performance Evidence

How does the product perform? You can show this in a variety of ways:

  • Achievements of product, including dramatic results obtained in unusually harsh or difficult circumstances. I call this the “Timex” principle. Remember how you used to see the Timex watches take a licking but keep on ticking?
  • Expert or well-known users. For example, if you’re selling a program that makes 3D headlines for websites and you have a survey that proves 79% of all webmasters use the product, then you have proof from expert users.
  • Popularity. If more and more people are using your product, this is social proof of its effectiveness.
  • Demonstration. If you have some demonstration that proves your product works, this is a form of proof. Thus, you have all the shareware programs online you can download and try out. Just be sure to explain thoroughly all the key features and benefits of your product before you offer the demonstration. Here’s another example: Our company can get you listed at the top of the search engines. As proof, check out these URL’s.
  • Social Proof: Research shows 70% of people can’t make a decision on their own. They look to the opinions of others when making decisions or purchases.
  • If you have letters from satisfied users, these constitute social proof.
  • Endorsements from experts is another form of social proof
  • Stating awards and contests won are another way to validate claims.
  • Discriminating dealers, websites or outlets that sell your product
  • Test Evidence: How much confidence in the product does the company itself have?
  • Your guarantee shows your conviction about the product’s ability to perform
  • Free samples: If you’re willing to provide a free sample or trial, this shows you’re confident in your product.

If you haven’t checked our new accounting outsourcing offer…..

“Here are other points to help you build credibility” continued in the next blog post…

If you’re interested in learning more about Marlon Sanders and his products, visit:
https://www.salesletters.com/sales-letters/how-too-differentiate-your-product-or-service-using-an-attribute/

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium accounting outsourcing provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

July 31, 2019

Traffic Flows From Your Website to Google+ Page


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Traffic Flows From Your Website to Google+ Page

Google+ Guide
Part 10

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Outsourcing accounting … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Traffic Flows from your Website to your Google+ Page

Once you’ve linked your business’ website to your Google+ page there are various little applications you can add to your site that will help with Google+ interactivity.

Linking your Google+ page to your website should land you more recommendations for your site in Google’s search engine. The more ways you link your site, the more ways you have of growing the traffic between your site and your Google+ page, and vice versa.

See BOSS’ newest outsourcing accounting Freedom Service offer for accountants and financial planners….

Unfortunately this part of the Google experience is not particularly intuitive and it can be a bit of a chore to try to navigate to this page through the drop down menus and links from Google+.

Your best bet to get to the page we want is to copy this address: https://developers.google.com/+/web/badge/ and paste it into your address bar.

Another link to try is https://developers.google.com/+/web/ which brings you to:

If we scroll down on this particular page we see:

An account manager for all your outsourcing accounting needs…

Both links lead to the same options, which look like this:

If you’re not technically-minded, what you’re seeing on this page is a way to customize buttons and badges that can be added to your website.

Down the left there are a number of options like “+1 button,” “Follow button,” “Hangout button,” and so on. Click through them to see what kind of widgets we can create – don’t worry, we’re not committing to anything when we click an option on the left, and we can always go back to where we were.

Outsourcing accounting…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

We’re currently looking at the “Badge” option.

All of the sliders and buttons running down the middle give us ways to change the appearance of the badge like the width, if we want portrait or landscape, and so on. We can configure the badge to fit in nicely with our website’s aesthetic theme.

Don’t be afraid to click the various options, we can always change anything we don’t like back to how it was before.

Immediately below the picture of the badge we’ve created is some code:

We copy the 2 lines of actual code (but not the instructions) and place them individually into the code of our website as directed in the instructions.

Get direct contact with your outsourcing accounting professional anytime Monday to Friday….

A lot of do-it-yourself website creation sites like Weebly or Wix have social media buttons premade and you just have to drag and drop them where you want them to appear on your site. So if you’ve used such a website builder to create your main website and are squeamish about code, try that option instead.

Your third option is to of course hire a fantastically talented and attractive group of do-it-for-you social media managers to take care of this kind of thing on your behalf.

After installing the code we now have buttons and/or widgets on our site that allow visitors to recommend our content to people in their Google+ circles. So in essence our website’s visitors are doing our marketing for us.

If only outsourcing could offer companies outsourcing accounting at a fixed fee rate for all the work…..

Connecting a WordPress.com Blog
If we have a WordPress.com blog we can connect it as well. Go to the blog’s dashboard, choose “Settings” down the left side, then “Sharing,” and then scroll down to the Google+ Profile section. There will be a prompt to sign in (if we’re not already signed in) and then we confirm that we want to connect our blog with our Google+ profile.

Now when we create a blog post in WordPress it will automatically send it out to the circles we have chosen to receive it, expanding the post’s reach.

Continued in next blog post: Google+Guide-Building Your Google+ Business Part 11

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

July 30, 2019

Building Your Google+ Business


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Building Your Google+ Business

Google+ Guide
Part 11

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Building Your Google+ Business

So we’ve figured out how to connect our website and we’ve made our business’ page all pretty and informative. Now it’s time to actually earn some recognition (which we hope will convert to sales).

Outsourcing accounting … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

First things first – here is a link to the Google+ policies’ page. You should probably peruse this to make sure you don’t inadvertently do something that will give Google a reason to yank your page, but pay particular attention to the Contests and Promotions Page if your business ever holds such events.

Gaining Relevant Followers

An account manager for all your outsourcing accounting needs…

First let’s define what we mean by “relevant.” Relevant followers are people you have in your circles who are actually going to interact with your business through Google+.

These people are much more likely to spread the good word about your business to their circles, to share your posts with them, to leave good ratings, or to reply to your posts.

Remember, interactivity is the name of the game.

Irrelevant followers are just lurkers who don’t really add anything of value to your business. Really all they’re going to do for you is maybe add some legitimacy to your business by boosting your number of followers for others to see, but that’s about it. Otherwise they’re not going to interact with you in any valuable way.

See BOSS’ newest outsourcing accounting Freedom Service offer for accountants and financial planners….

Finding People in your Field

There are essentially two kinds of people you want to search out in relation to your industry.

The first are customers or clients of your type of business.

The others are people who work in the field. It’s even better if you can connect with the big influencers in your field – the people who have a wide pool of followers that trust that person or company for advice.

Note – you don’t have to connect with them all in one big swoop. Set yourself a goal – maybe 5 connections a day, or 10, or even 1. Not everyone you try to connect with is going to agree, so you’ll have to lob out more invitations than are eventually accepted. Decide how much time you can spend a day doing this, and set your goals accordingly.

Outsourcing accounting…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

 

Now you’re off on the hunt. For influencers, look for online magazines, review websites, equipment providers, people who write books or news articles about your field, other businesses, and so on.

If you get stuck, look up your competition and see who they follow.

It’s a good idea to keep an eye on your competition in general in the social media world. They can provide you with ideas of what kind of content does well with customers, what kind of content doesn’t land, and good practices of how to interact with customers.

Get direct contact with your outsourcing accounting professional anytime Monday to Friday….

And hey, if you happen to see your competition failing to listen to customers’ complaints, that might be a big juicy opportunity for you to jump in and save the day.

To find customers/clients, the first thing you can do is include social media contact info on your business. If you hand over receipts, have contact info printed there. You can have it on menus, cocktail napkins, banners, posters, on packaging… make it visible.

Next, look for communities in Google+ related to your field. If you manufacture binoculars, join bird-watching communities, or maybe hook up with a sailing crowd, or… well, we’re trying to find more uses for binoculars but all we’re coming up with is “spying on neighbours”… is there a community for that?

If your business is health-related try fitness communities, diet communities, spa and massage communities, maybe physical therapy circles.

If only outsourcing could offer companies outsourcing accounting at a fixed fee rate for all the work…..

Look for people who follow the influencers in your field. Or people who follow a company in your industry. Again, look to online versions of magazines and authors and the like… people are reading those periodicals because they’re interested in products or services just like yours.

You can also try locations. Maybe get involved with the local tourist board’s website, or support some local event communities.

The point is to think laterally – don’t limit yourself to purely your product’s immediate environment. Try expanding out to communities that might be, even tangentially, interested in your business.

Continued in next blog post: Google+Guide Part 12- Organising Your Circles [Outsourcing Accounting]

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

July 25, 2019

Organising Your Circles


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Organising Your Circles

Google+ Guide
Part 12

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Continued from: Google+ Guide Part 11 Building Your Google+ Business

Organising Your Circles

You’re going to want at least 2 circles – 1 for the people in your industry, and 1 for potential clients/customers.

But as they grow you should think about dividing them up further. You have to consider what kind on interaction any one circle wants with your business.

An account manager for all your outsourcing accounting needs…

If you’re in the food industry, one circle may just be about swapping recipes and that’s it. They’re not going to want you trying to shoehorn in posts about community events you’re involved with.

If you’re in the hardware business, one circle might be about construction tips, while another is purely about equipment reviews.

Always consider your audience. Create circles that want a specific kind of content from you, and interact accordingly. Trying to shove the wrong kind of content in where it’s not wanted will get you the wrong kind of attention and turn people off of your business. At that point you might as well be a Nigerian prince asking for money.

See BOSS’ newest outsourcing accounting Freedom Service offer for accountants and financial planners….

Consistency, Quality, and Communication

The overall goal of being in Google+ is to create a relevant user base that buys from us, and shares our business with their friends and circles.

We do this by working on our main sub-goal – become the go-to business in our field.

This sub-goal is accomplished by giving people content that does at least one, or a combination of more than one, of the following:

  • Give instructions (recipes, construction instructions, how to fly a kite properly, which kind of fishing lure is best in a certain condition, etc…).
  • Sell our product or service.
  • Entertain people (funny content, preferably but not absolutely necessarily about our field).
  • Inform people (bring them news about our industry).
  • Provide an opportunity to socialize.

 

Outsourcing accounting…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

 

Set yourself a schedule and start providing content that does at least one of the above points with every post. People may not know about your Google+ business page yet, so you’re performing for an empty house at the moment, but when people do start to check out your page you’ll have a backlog ready for them to peruse.

Keep in mind – you don’t have to generate all of this content completely from scratch. Check out the actual news outlets related to your industry to cultivate some content. (If you do use something from someone else, make sure to give credit.)

You can even make this cultivation a part of your schedule – maybe every Thursday you share a bit of wisdom from an industry leader, or maybe share an achievement from one of your customers. Tag it a little with your own comment to make it a bit more “yours.”

Get direct contact with your outsourcing accounting professional anytime Monday to Friday….

Generally speaking, the narrower your niche at the beginning of your Google+ career, the more likely you are to attract a dedicated following. So if you’re in the hardware business in general, maybe narrow your focus to home repairs that can save homeowners a lot of money if they do it themselves instead of hiring in a professional.

And if you happen to slip in the fact that you sell what you feel is the best kind of toilet snake on the market, well, what’s the harm?

Continued in next blog post: Google+Guide Part 12a- Consistency, Quality, and Communication Continued..

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
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July 24, 2019

Consistency, Quality and Communication


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Consistency, Quality and Communication

Google+ Guide
Part 12a

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Continued from: Google+ Guide Part 12 Organising Your Circles

If only outsourcing could offer companies online bookkeeping at a fixed fee rate for all the work…..

You don’t have to be the business that creates all of the posts related to your field, you just want to be the one that people look to the most when they want the best stuff.

Become the curator for your followers, saving them time from sifting through the dirt in order to get to the gold. They’ll thank you for it.

An account manager for all your outsourcing needs…

Be active within communities – +1 other people’s posts, share them, comment on them, especially those from the biggest influencers in your field.

If someone comments on one of your posts, reply to their comment within a day or two.

Get direct contact with your outsource accounting work professional anytime Monday to Friday….

If someone sends you info, shoot them a private message and say thanks. Make an effort to get to know them.

Keep your eyes out for people in circles and communities who are active – the sharers, the people +1-ing posts and sharing them. Those are the people you want to engage the most, since you know there’s a far greater likelihood that they’ll pass on your content to others.

Outsourcing Accounting…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

Continued in next blog post is the topic: Google+Guide Part 13- Social Media Do’s and Don’ts [SMSF Outsourcing]

See BOSS’ newest accounting outsourcing Freedom Service offer for accountants and financial planners….

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

July 24, 2019

Pricing Your Services at Market Price is Costing You – Part B


Reduce Costs and Eliminate Staffing Headaches

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Pricing Your Services at Market Price is Costing You – Part B

See BOSS Website for information on the new Freedom Service’s outsource accounting work
Continued from: Part A – Pricing Your Services at Market Price is Costing You (Outsource Accounting Work)

It means some of these firms have learned ways to charge significantly better prices for their firm. As you can to. You just need to learn some strategies, which we will get to shortly.

Here are some illustrations of firms that have learned these higher price asking techniques.

The majority of the accountants from the study charge out from between £250 & £400 for a limited company incorporation service. Tony Kensington of Aspirations reported how, following some pricing training, he was able to charge a fee of £9,000 for helping their client get incorporated, having charged only £250 in the past!

Mr David Logan of McIlveen Howard was previously receiving £350 for a service that he now charges £10,000. The pricing strategies lessons enabled them to start charging more and retain happy clients.

I’ve got lots of stories of firms that I’ve taught how to price right, and how they have gone on to transform their firms. For example, if you’re interested see this 30-minute interview with Stuart Ramsay of Accountancy Extra that was made in June 2013. He explains exactly how he made changes with his pricing and consequently his profits – watch the video by clicking below.

Click here for information on the new Freedom Service’s outsource accounting work

Accountants need to realise their services are not commodities. They are constantly telling me that they can’t raise their prices as firms have a market price expectation. I tell them they need to get out of the commodity trap.

When a client buys tax return or other compliance services, they are not buying a product or commodity.

They want to buy a solution to a problem and trust the people at your firm to deliver the solutions.

If “you” could be bought at another firm then that would make “you” a product. As that’s not possible, now maybe you can see how much more valuable your very unique services could be to clients.

So, as there is no market price we need to start thinking of ourselves as being unique and different.

For firms wanting to learn about how to price their services effectively go to: EffectivePricingForAccountants.co.uk.

Click here for information on the new Freedom Service’s outsource accounting work

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved