There Ain’t No Party Like a [Your Company Here] Party
So now you want to integrate these celebrations as part of your business’ culture – but what should you do?
Southwest Airlines, famous for their friendly staff, has a wall of memorabilia donated by staff. It’s completely composed of items that signify special moments for the employees – sort of a Planet Hollywood kind of display created by happy employees.
You can reward milestones. Groupon awards employees a track jacket after their first full year, and adds star patches for each additional year.
Influence & Co. (a content marketing agency) reward employees who make significant contributions with “The Belt” – a wrestling-championship style belt.
Zappos has reinvented the old performance bonus routine – they let employees reward other employees with a $50 bonus once a month. How motivating is that?
If you don’t have a lot of money you can get a little weird – Red Velvet Events (an event-planning company) has a little troll doll that the current doll-holder passes off to another employee during their weekly meeting, recapping the recipients’ good deeds that previous week.
Also, don’t think you have to reward only the big successes. Reward the risk-takers, even if they fail. Those risk-takers are going to be the ones who make some amazing break-through eventually that will put your business ahead of your competition.
You can even make an effort to make the people you reject feel good about themselves. If someone interviews for a job with you but doesn’t get it, you can still make them feel decent about their efforts by sending them a customised thank-you letter, and maybe a voucher for one of your products (hopefully they won’t take that as you rubbing it in).
Not only is it classy, but you’re going to be making a huge impression on that person that most of your competitors will not equal – if this is how you treat people you say “no” to, how awesome must it be to actually work for you?
Help out an employee who has fallen on hard times.
Be generous with parental leave.
Get a little personal with your employees. Can you imagine how fantastic it would be for a Virgin employee to turn around to find the Richard Branson there, come to shake his or her hand and to say thanks for making the company look good? They’re going to talk about that moment forever.
Every single little bit of recognition you dish out grants an exponential return from your business’ most important asset – your people.