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    Lee Court

May 16, 2019

Creating Our Google+ Profile


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Creating Our Google+ Profile

Google+ Guide
Part 2a

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Creating Our Google+ Profile Continued…

And Explore gives you this:

This is Google trying to find you pages that you might find interesting.

The outsourced accountant..… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Hovering over the Home button at the top left of your screen gives you a drop-down menu like so:

Profile is where you go to edit your profile.

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People is where you go to edit your circles.

Photos is a place to store and even edit your photos.

Collections is where you can group your posts by topic. So, for example, if you’re a restauranteur then you might want to create one group about recipes and another about the people working behind the scenes.

The outsourced accountant…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

Communities are just that – communities of people you can engage with by topic:

Events is both a calendar and a way to send invitations out to people for events you create. The events can be either in person in a physical location or online, like a video conference.

Hangouts is where you go to work with messaging, voice calls, or video conferences.

Pages is where if you go if you have more than one page to manage and you want to flip from working on one to another.

And of course Settings has a variety of items that you can change to better suit the way you want to work with Google+.

Optimizing Your Google+ Profile

Let’s get to work making your profile professional and engaging. Hit that Profile button under the Home button at the top left to get yourself back to a page that looks like this:

At the top left of the screen you see “View profile as: Yourself” next to a down arrow. Clicking that down arrow gives you the option of viewing your profile as the public would, letting you check to see how things are shaping up. And of course you can always switch back again.

As for the profile itself, you have the blue icon again. This is your profile pic, the place where you would stick a professional photo of yourself or perhaps your company logo. You should get a photo that is a minimum of 250 x 250 pixels in order to maintain image quality.

Below that picture is a count of how many times your profile has been viewed.

To the right of the profile picture if your cover picture. The optimum size here is 1192 x 2120 pixels. This size is the same as the size of a Youtube channel’s cover picture, so if you have both a Youtube channel and a Google+ profile linked together for your business it will help with your branding to have the same image in both slots.

That blue box to the bottom right is Google helping you through the various stages of setting up your profile by giving suggestions as to what you should do next.

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The “Share what’s new…” box to the bottom left is of course where you create new posts.

This page is where people will take their first impression of your business, so make it count. Remember to not only display what you’re selling, but how you’re selling it.

For example, if you’re in the restaurant business you can use the cover photo to depict if you’re fine dining, or perhaps more of a fun hang-out spot with a soda fountain and a jukebox.

At the bottom of the box containing the two photos you see some more options: About, Posts, Collections, Photos, Videos, +1’s, and Reviews.

We’re currently on the Posts page of the Profile section. This would be where our posts show up.

Continued in next blog post: Google+Guide Part 3 The “About” Section

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 15, 2019

Creating Our Google+ Profile


Reduce Costs and Eliminate Staffing Headaches

Call 1800 889 232

Creating Our Google+ Profile

Google+ Guide
Part 2

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Creating Our Google+ Profile

This is the face of our Google+ presence, the images and text all of our visitors and potential customers are going to see. It’s important to take the time to spruce the joint up a bit, creating a professional first impression.

There are two main factors to keep in mind when creating our page. The first of course is that we want to show what we are selling.

An account manager for all the outsourced accountant work needs…

The second thing to keep in mind is how we are selling whatever it is we’re selling. In other words, what kind of experience will clients or customers have when they deal with us?

Are we a streamlined, no frills, incredibly serious institution, or are we a fun-oriented start-up? This is the voice, vibe, or culture of our business, and it can be a big factor in people choosing us over our competition.

So keep those two points in mind – what we’re selling, and how we’re selling it, as you build our page.

The outsourced accountant..… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Get a Google Account

If you already have a Gmail account you can skip this step. If you don’t, you’ll need to get one since all of the various Google programs are connected.

Go to Google.com. Create an account like you would with any other service. You will need another email address because Google sends you a confirmation email to that address to create your new Gmail address.

You can create more than one account on a computer, say if you want a personal account and a business account.

If only outsourcing could offer companies the outsourced accountant at a fixed fee rate for every job…..

To create additional accounts, click on the blue icon at the top right once you’re signed in with the first account you created:

From there simply choose the “Add account” button.

The outsourced accountant…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

Getting Familiar with Google+

If you’ve never had any interaction with Google’s various online entities before you’re going to get a starter page that will attempt to introduce you to things you might be interested in.

From then on when you first sign in you’ll get a page that looks something like this:

All of those boxes in the middle are filled with items that people you’re connected with have posted or pointed out. If you’re familiar with Facebook or Twitter, this section is like your timeline or newsfeed.

At the top right are two icons, under the blue circle icon. The one on the left, the outlines of two people, suggests people you might want to add to your friends list.

The icon that displays a quotation mark is used to start a new conversation.

You can feel free to click on either of them to have a look-see at what they do. They don’t immediately do anything beyond opening menus.

If you click on the 3 x 3 grid to the left of the blue icon it displays all of the various Google programs you can access. They’re all connected to your account.

The box at the top left in the main central section, where it says “Share what’s new…” is where you create new posts to send out to your circles. You can create posts containing text, photos, links, videos, scheduled events, polls, or combinations of any of the above.

Along the top you see All, Friends, Family, Acquaintances, More, Mentions, and Explore.

All, Friends, Family, and Acquaintances are all circles that are pre-made for you, ready for you to slot your connections into their proper places.

The More selection gives you a drop-down menu where you can change your stream configuration (how the boxes of texts from your connections appear) and add a new circle called Following. This would be a circle of people that you follow, but don’t fit into any of the above categories of circles.

Mentions is a timeline of posts mentioning you.

Get direct contact with the outsourced accountant dedicated to your business needs anytime Monday to Friday….

Continued in next post: Google+Guide Creating Our Google+ Profile Continued Part 2a

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 14, 2019

Why Your Business Needs Google+


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Call 1800 889 232

Why Your Business Needs Google+

Google+ Guide
Part 1a

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

4. Be More Visible in Google’s Search Engine Results.

Those same boxes that show up on Google maps also show up in Google’s search engine results. If we try “coffee shop Perth Australia” we get:

The outsourced accountant..… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Those boxes and pictures stand out from the regular text, don’t you think?

If only outsourcing could offer companies the outsourced accountant at a fixed fee rate for every job…..

5. Add Customers and Clients to our Google+ “Circles.”

“Circles” are Google+’s way of creating specific groups of people. So we might have one circle for family and friends, and then another for customers.

This means that we’ll be able to hit all of our customers at once with a promotion, freebie recipe, notice of charity work, tips, commentaries, blog posts, photos, videos, you name it.

As with all social media, the name of the game in Google+ is interaction. So while we’re sending our posts, we’ll also be able to see responses, and respond to them in kind.

The more engaged we are, the more we stay in the minds of our customers. The more engaged they are, the more likely they are to buy from us and to tell their friends about our business.

Added Bonus – We edit which circle sees what. So we can feel free to send friends pictures of our drunken revelry weekend without worrying about our bosses or clients seeing it.

Second Added Bonus – We’re more likely to show up in search results for searches done by people included in our circles. When people do searches they usually have the “private results” (which means personalized results) turned on instead of global (non-personalised results), like so:

This gives our output even more of a chance to make an impact.

The outsourced accountant…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

6. It’s Another SEO Avenue.

Not familiar with SEO? It stands for Search Engine Optimization, and it’s all the rage in getting recognized on the internet.

Specifically, when people search for a business just like ours they enter certain phrases or keywords into a search engine (Google being the biggest search engine by far).

So let’s say we own a lingerie shop called “What’s This Button Do?” Someone searching for a shop like ours might try, “lingerie” or “lingerie store” or something more local like “lingerie shop Sydney.”

These are all SEO key-phrases. Some phrases are used more than others. The more we “own” such a phrase, the more likely we are to show up higher in Google’s results.

Showing up high in the results is ultra-important. Think about whenever you search for a business – how often do you leave the first page of results? Do you ever go beyond the second page?

It’s the same deal for people searching for a business or service like ours. Our Google+ page lets us associate key phrases with our business, giving us more ownership over them.

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7. Hangouts.

Google’s Hangouts allow for free phone calls or video conferencing right from our Google account. Easy peasy. We can even host a session for some of our closest customers, sharing recipes, giving tips, or holding lessons.

Continued in next post: Google+Guide Part 2 Creating Our Google+ Profile

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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  • Tips to Market Your Business
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  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 13, 2019

Why Your Business Should Use Google+


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Why Your Business Should Use Google+

Google+ Guide Part 1

Contents

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

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These are the topics that we’ll cover over the next few blog posts….

  • Why Your Business Should be Using Google+.
    1. Creating Your Google+ Profile.
    2. Get a Google Account.
    3. Getting Familiar with Google+.
    4. Optimizing Your Google+ Profile.
    5. The “About” Section.
    6. Linking Other Social Media Accounts to Google+.
    7. Google+ Example Pages.
  • Working With Circles.
    1. Posting to Circles.
    2. Interacting with Other People’s Posts.
  • Google+ Business Pages.
    1. Creating a Business Page.
    2. Get Familiar with the Business Page.
    3. Traffic Flow from Your Website to Your Website to Your Google+ Page.
    4. Connecting a WordPress.com Blog.
  • Building Your Google+ Business.
    1. Gaining Relevant Followers.
    2. Finding People in Your Field.
    3. Organizing Your Circles.
    4. Consistency, Quality, and Communication.
  • Social Media Do’s and Don’ts.
  • Handy Google+ Guides.

The outsourced accountant..… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Why Your Business Should be Using Google+

It feels a bit odd saying that anything associated with the monster internet company Google is the baby of any sort of technology-oriented group, but for many people Google+ has that feel.

Facebook is the big daddy of them all, and there’s also Pinterest, LinkedIn, Twitter, and so on. Since Google is one of the smaller fish in this particular pond is it worth the time to put together a Google+ page for our business?

The answer is yes. Why?

If only outsourcing could offer companies the outsourced accountant at a fixed fee rate for every job…..

1. It’s Google.

Facebook is indeed the biggest of the big players in social media, but Google+ has an immense advantage in at least one area – it’s Google. Google is the most visited website on the planet, earning over a billion visits in a single month.

As Google is forever working on their search engine algorithms, which social media service do you think they’ll most likely work towards integrating more? Probably not the competition. Getting into Google+ means already being at the destination when Google’s search engine algorithms arrive.

2. 300 Million People Worldwide Use Google+.

Some of them are movers and shakers in your industry. Others are potential clients or customers. A user base with a population just shy of the United States is a lot of people for our business to just ignore.
The outsourced accountant…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

3. We Can Integrate Our Business’ Info into Google Maps.

Some of them are movers and shakers in your industry. Others are potential clients or customers. A user base with a population just shy of the United States is a lot of people for our business to just ignore.

The outsourced accountant…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

We’ll use Perth as an example. Try searching for a business nearby. How about “coffee shops”?

Some of the results only have red dots. Some of them have neat little coffee cup icons. Which are you more likely to click on as a viewer?

Get direct contact with the outsourced accountant dedicated to your business needs anytime Monday to Friday….

Whenever we hover over one of the results we’re given a little menu that looks much like the boxes at the top left. They show a profile picture of the business, a review rating, and the number of times reviewed.

Actually clicking on one of the dots or icons pops up a window to the left like so:

Visitors now have the ability to see more photos, see the business hours, get directions, get the telephone number, click directly through to the business’ main website, save the business for future reference, and immediately see some of the reviews.

If only outsourcing could offer companies the outsourced accountant at a fixed fee rate for all the work…..

We can control all of this information.

By filling out our info we gain another advantage – we’ll appear the same as any of our big competitors on the map. Let’s say somebody looks up “hamburgers.”

We own a joint called “Between the Buns.” It doesn’t matter that there’s a McDonald’s nearby – we’ll both look the same at first blush. We’ll be even-Steven with one of the biggest chains in the world. That’s a huge boon to local businesses.

Continued in next post: Google+Guide Part 1a Why Your Business Needs Google+

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 9, 2019

Editing Our Profile on LinkedIn (Part 4b)


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Editing Our Profile on LinkedIn (Part 4b)

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Part 4b

Scrolling further down we come to a box where we detail our Experience. Here we can go into fuller detail about our responsibilities and accomplishments at past and present jobs.

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Two things are recommended for when we’re filling out the experience section.

First, write it in the first person, not in the third person. “I did this, I did that,” not “[Your name here] did this and that.” Think of it as if we’re having a quick conversation with someone, pitching them our services. It’s much more inviting than someone talking about themselves in the third person.

The other recommendation is to break up big blocks of text. Graphics and pictures can help, but it can be as simple as throwing in a bullet-point list here and there.

Next is a box for Education.

Then we come to the box for Skills & Endorsements:

In this section we add tags that show off our abilities. Connections we’ve worked with or know us are then able to endorse those skills. The people who endorse us have their portrait show up beside the skills they have endorsed, as seen above.

Outsourced accounting … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Below the Endorsements box is the Projects section, which is where we can go into detail about the work we did on individual jobs.

And finally there’s a section showing off which Groups we’re following.

The more of the boxes we can add and fill out, the more interesting we’ll be to people who choose to view our profile.

Also, the more boxes we have filled out, the more information LinkedIn has to suggest people we might want to connect with, thereby expanding our network.

One tip – if you add your birthday information, only add the day and month, not the year. The year can be used in identity theft.

A second tip – when we’re reaching out to connect with someone we’re given the option of filling in some text. Personalize the connection invitation. It makes it more likely the person will accept, and relieves them of the obligation of having to ask who the heck we are if we haven’t been in contact for a while.

Never use LinkedIn’s generic invitation text. It’s impersonal and boring and makes it look like we just don’t care if the person connects with us or not.

Outsourced accounting … With a minimum of 50 hours per month only, you can have a dedicated professional accountant on a fixed-fee basis!

So let’s say we’ve checked to see who has looked at our profile recently and we see someone we would like to connect with. Here’s a template of text we can try:

And here’s a template for asking our 1st connections to introduce us to someone:

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Customizing Our URL.

Our URL is the address that appears in the address bar at the top of any web page. When we join LinkedIn we’ll get a default URL that will usually start with a LinkedIn address that is country-specific (like https://au.linkedin.com/in).

This will usually be followed by our name and then a bunch of code.

We can modify the end part of this code to be more memorable, more appealing, and to serve us better in Google’s and LinkedIn’s search efforts.

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To do so hit the Profile option at the top of the page. The section we want to edit is at the bottom left of the top white box:

When we hover over the URL address as shown in the red box we’re given a little cog to click. That brings us to a page where we can edit the address:

If only outsourcing could offer companies outsourced accounting at a fixed fee rate for all the work…..

We can’t change the first half, but the end bit is all ours. So what phrase should we stick in there to best exemplify the name of our game? It could be our name, business name, or as shown above the name of one of the services we have to offer. Don’t be afraid to experiment, the address can always be edited at a later date.

Get direct contact with your outsourced accounting professional anytime Monday to Friday….

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting provider - helping you maintain quality and control while outsourcing accounting work. To discuss your needs and how we can help, Book a Consultation NOW!

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Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
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  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 6, 2019

Editing Our Profile on LinkedIn (Part 4a)


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Editing Our Profile on LinkedIn (Part 4a)

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Part 4a

Hover over Profile and select “Edit Profile.” We’ll be brought to a page that looks like this:

One point to remember as we go through our profile – everything we do here can be edited, so feel free to experiment a bit with your text and pictures to see what gets the best response.

Want all your outsourced accountant jobs done on a fixed fee basis where you agree to the price before the work starts?

The big blue box at the top is LinkedIn’s way of helping us set up our profile page. This will disappear once we fill out our profile, or we can just hit the “skip” option at the bottom left of the box.

For the sake of making our profile page look like it will the rest of the time once the blue box is gone we’re going to close the blue box (however feel free to use the blue box as your guide to setting up your profile page).

Without the blue box our page looks like this:

Outsourced accountant … With a minimum of 50 hours per month only, you can have a dedicated professional accountant on a fixed-fee basis!

Let’s start with the photo. Since this is our personal page we’re going to want a picture of us, not our company logo or graphic. We need a fairly close head-shot of us looking professional. Since LinkedIn is ultra-professional what we don’t want is a goofy type of picture that might be okay as our Facebook or Twitter profile picture.

The rest of the info in this box is text. Hovering over any bit of text lets us edit it by clicking the pencil graphic that shows up.

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In the same box as our profile picture is our name. Immediately below our name is some text detailing our job titles. We recommend you put in all of your titles here, even if you wear multiple hats that don’t necessarily have anything to do with each other.

Still within that top box we can edit our current place of employment, our education, and we can add past places of employment.

The number at the bottom right shows the number of connections we have.

The big blue “View your profile” button allows us to see our profile page as visitors would see it.

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And finally at the very bottom right of this box is a button that lets us update our contact info. Pressing this lets us update our email addresses, connect a Twitter account (to make our Tweets show up on LinkedIn), add websites, add an IM address, and so on. We’ll get a bit more in depth into the Contact section in a little bit.

Moving down to the next set of boxes, Photo and Summary, we find a “View More” option. Pressing that gives us a whole bunch of boxes of items that LinkedIn suggests we fill in to make our profile more appealing:

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

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  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 2, 2019

Google+Guide – Get Familiar with the Business Page (Part 9 )


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Google+Guide – Get Familiar with the Business Page (Part 9 )

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Get Familiar with the Business Page

Outsourced accountant … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

We start on our Dashboard screen:

Overall it should look somewhat familiar to the regular Google pages, but there are obviously some differences.

See BOSS’ newest outsourced accountant Freedom Service offer for accountants and financial planners….

The main section at the top is similar to the personal pages – we can add a profile and cover photo, a website name, and a tagline where we have “providing accountants with perfect clients.”

The red “Edit” button is where we go to populate all the stuff found in our profile, just like we could do on a personal page – story, tagline, etc…

Immediately beneath the picture area is a familiar text box (where it says “Share what’s new…”) where we create new posts to send out into the world.

The little gear icon inside of the top box in the middle is where we find settings and the ability to create more pages.

Outsourced accountant … With a minimum of 50 hours per month only, you can have a dedicated professional accountant on a fixed-fee basis!

Scrolling down we’re introduced to some new boxes:

Insights gives us information on people who follow our page and how much they interact. Since this is a new page there hasn’t yet been any activity for followers to interact with.

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Clicking the “View Insights” button takes us to some graphs that let us check on our visibility (how many views our page has had), Engagement (how much interaction our posts have had), and Audience (how many actual Followers we’ve gained):

Back on our dashboard screen, the next box down shows us information about our Youtube account (if we’ve posted any videos).

On the bottom right is “Start a Hangout” which is how we can start a video conference.

On the bottom left is “Google Analytics.”  This gives us the ability to paste a code into our existing business websites in order to allow Google to track in-depth information.

Another difference on our dashboard is that the “Home” button at the very top left has been replaced by a button that says “My Business.” It essentially does the same thing as the home button.

An outsourced accountant…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

 

The only real difference is that under “My Business” the drop down menu gives us the option of “Stream.” Clicking that gives us this:

It’s much like the timeline of posts on your regular non-business page. The difference is in the names of the pre-made circles that you find at the top, which are now labelled All, Following, Customers, and VIPs.

If you click on “More” it gives the option to create another premade circle called “Team Members” which is for colleagues within your business.

Want all your outsourcing jobs done on a fixed fee basis where you agree to the price before the work starts?

Continued in next blog post: Google+Guide-Traffic Flow from your Website to your Google+ Page Part 10

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 1, 2019

Haven’t Got the Time to Learn About and Organise an Outsourced Accounting Provider?


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Haven’t Got the Time to Learn About and Organise an Outsourced Accounting Provider?

You Could Have an Accountant all Sorted Out for You Within the Hour!

With the daily amount of work accounting firms have to do, especially at the busiest times of the year together with the amount of taxation knowledge accountants must keep up with, it’s no wonder the prospect of sorting through all of the outsourced accounting providers for information on what may and may not suit your firm can be a daunting idea.

If you’re looking for a service that takes out the headache of comparisons and offers you everything an accounting firm needs to keep up with in today’s fierce competition, then take a look below.

With a commitment of a minimum of fifty hours of work per month for an experienced accountant BOSS can offer your firm:

  • A fixed fee charge out rate. Forget about hourly rates, know exactly how much the work is going to cost you before the job begins! Think about the prospect of no more budget overruns and write-offs! (Fixed fees for this kind of service is very rare, BOSS is one of the very few providers that will offer this to accounting firms)
  • Well trained accountants, bookkeepers and admin staff that can follow your procedures, if that’s what you desire. (Most outsourced accounting providers perform work to their procedures, not the accounting firms)
  • Consider paying out for sick leave, annual leave or any other type of leave a distant memory of the past. Never pay for any leave again and have an accountant on hand whenever you need!
  • For times when you may have extra work loads BOSS can offer you more accountants within a week’s time to carry you through those busier times
  • You get the same staff so you both can become familiar with each other and staff can get to know your systems (with this kind of service providing the same staff for all your work is quite a unique service that BOSS offers)
  • You never get charged any ‘fine print’ fees and no extra kick-start fees to pay out either
  • Typical turnaround on work is a week (if you’re hiring a bookkeeper, tasks like payroll can have a 24 hr turnaround)
  • Would you like direct contact with your BOSS accountant? You’ve got it. Skype and Email for all your communication needs (Most providers don’t offer this direct contact)
  • All your work is reviewed by a senior member of staff dedicated to reviewing outsourced accounting work (most outsourced accounting providers won’t do this, leaving the reviews to be done by your in-house staff)
  • You get an Account Manager who will be available for monthly client service meetings to make sure you’re happy with how things are going

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting provider - helping you maintain quality and control while outsourcing accounting work. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

April 29, 2019

How to Create an Email Subject Line That People Will Want to Open


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How to Create an Email Subject Line That People Will Want to Open

(The following is provided by BOSS who offers your firm an outsourced accountant to meet all your accounting needs)

RULE 1: Your subject line must be attention grabbing.

It was reported by the Radicati Group (a technology market research firm) that 1.9 billion non-spam emails are sent every single day and by 2019 the average business user will receive 96 emails per day! So fighting your way through a deluge of emails for a chance to be opened is becoming a tough business in itself.

In order to first have your emails opened you need to make sure you are compelling your readers to open your email. So making sure your subject line says it’s going to give your clients something, is key. But what do we mean by “give your clients something”? Think ‘you phrasing’.

You phrasing is where you talk about them (you/your) rather than focus on me/us/we/our.

People don’t have time to be reading emails that benefit your business, it needs to and must benefit them. The reader is thinking “what’s in it for me?” So you should be constantly trying to grab their attention by telling them what they will get by opening your email.

Can you feel the difference in the following subject lines?

Subject line 1:

  • We Can Save You Tax With an Outsourced Accountant

Subject line 2:

  • How to Cut Your Tax in Half (Legally)

Which of the above subject lines 1 or 2 would you personally be more likely to click on? Remember you have almost 100 other emails to decide on opening…… or not!

You’re probably more likely to open Subject line 2. Not only is there a good use of you phrasing, but you’re also telling your leads that they can save half the amount of tax they are paying. If you can offer this opportunity to leads, tell them in the subject line!

What’s wrong with the first subject line? First of all, you are talking about yourselves by using “We” rather than “You”. By adding ‘You’ and ‘Your’, you’ve already told your reader this is what ‘you’ get by opening this email. And secondly, there’s no need to tell them in the subject line ‘how’ you’re going to reduce their tax (“With an Outsourced Accountant”). You can save those details for the inside of your email.

RULE 2: Use Title Case.

This is Where Each Word is Capitalised in the Subject Line. Eg.

Capitalise Every Word Except for Prepositions and Articles of Three Characters or Less. This ensures your emails stick out that much more…..That Much More.

RULE 3: Make use of short titles to ensure the whole subject line can be read before readers have to open the email.

For example:

“For BUSINESS OWNERS… See Inside if You Want to Know How to Cut Your Tax in Half (Legally).”

Although this title is very enticing, it would be cut off and readers would most likely only see “For BUSINESS OWNERS… See Inside if You Wa”.

Hardly enticing now, is it?! Make it juicy and the shorter the better!

TASK:

Look at the email subject lines in your inbox from companies that wouldn’t usually interest you and see if any of those jump out at you and make you want to click open!

(When perusing the subject lines in your inbox, remember that just because something seems appealing to you it might be because you are particularly interested in that subject and have been waiting patiently for their email. So keep that in mind.)

Summary:

  1. Make sure you use an attention grabbing headline
  2. Use Title Case. Capitalise Every Word Except for Prepositions and Articles of Three Characters or Less.
  3. Use a Short Title
  4. When you receive emails from businesses, what is it the email subject is saying that makes you click on their emails

Hopefully this will help more of your emails get opened straight away by your leads (and clients)!

BOSS has recently launched a new service offering businesses a chance to take on an outsourced accountant with only a minimum of 50 hours per month. It’s a fixed fee service where BOSS takes on all the risk. Think no budget overruns and no financial write-offs as companies can enjoy knowing how much the job is going to cost before the job begins! An outsourced accountant just got even better….

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting provider - helping you maintain quality and control while outsourcing accounting work. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

April 26, 2019

Work Out Your Pricing Strategy Now OR Lose Big


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Work Out Your Pricing Strategy Now OR Lose Big

From: How to Price Your Accountancy Services for Maximum Profit (by Mark Wickersham)

The easiest way to start will be to set some framework – map out just how much is on the table if you get your pricing right. Most importantly, the amount of money you could be missing out on.

The first thing to do is take advantage of perspective by working out ways you will gain by getting your fee structure right.

It’s always a good idea, to begin with some numbers to gain a feel for what the possibilities could be.

First up, the fees-per-partner at your accounting firm.

Remember, that’s on a per partner basis.

Now, if your firm has a total fee income of £500,000 and there are two of you, then that number will be £250,000.

Note your own number down.

Click here for information on the new Freedom Service’s outsourced accounting

We’ll have a look now at the national average, keeping in mind that this is the UK’s, but that won’t affect your results.

Studies show the national average fee (disregarding the top 50 accounting firms) with regards to the accounting profession is £245,720 per partner.

Now of course, I don’t know what your per partner fee is.

It might be bigger or smaller.

What if you could raise your fee income per partner and retain each and every one of your clients as well?

Let’s say you could possibly elevate your fees by an average of 20%.

Not necessarily for all of your existing clients – for some it’s likely to be more and for some less – but the average increase will surely be 20%.

The 20% price increase will not just affect your top line but it will dive straight to your bottom line too.

This is what your firm has at stake.

[Get Your Outsourced Accounting Information Here]

So, go back to the number you wrote down and divide it by 5.

The five (5) is the average increase per partner per year (you have the chance of making).

By making use of the national UK average of £245,720, that is a rise in fees by £49,144 – and that will be excess profit each calendar year.

Now, I don’t know what your number is, nevertheless for plenty of firms, this is a big number.

And this is the result you’d get every year between now until the year of your retirement or selling your accounting firm.

So, let’s say that you intend to practice for another decade.

Based on the UK’s national average, you would be looking at nearly £500,000 at stake if you don’t increase your fees.

What’s the number for the partners’ annual income at your firm?

Not only the figure for one year (the equivalent of £49,144) but the number from right now to whenever you might be deciding on retiring (or selling).

Are you working with your outsourced accounting team the best way possible?  Find out here

How much would that be for you?

At a guess, this would be a big number.

And the important question is, “What difference would it make to you, to your life, and also to the lives of the people you love, your friends and family, if you had that amount of extra finances when you retire or sell?”

It’s simple to see how much is at stake by not getting this right.

If you’re interested in Mark Wickersham’s help: https://www.wickersham.co.uk/

Click here for information on the new Freedom Service’s outsourced accounting program where all your outsourced accounting work is done on a fixed-fee basis.

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourced accounting provider - helping you maintain quality and control while outsourcing accounting work. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved