Sell Value, Not Services – BOSS Tips on How to Keep Your Prices Up
Making sure you have highly noticeable Unique Selling Points (USPs) is a effective marketing tool. But we here at BOSS (Back Office Shared Services) would like to remind you that, aside from attracting customers away from your competition, USPs serve another important function – if you don’t offer your clients unique values then the only thing different about your firm from anyone else’s is your price.