Have you ever wondered how some businesses seem to fly along increasing in size and revenue and other businesses struggle to just maintain the same profitability, even though they are in the same market? The businesses can look the same to the casual observer but what happens on the inside is a different story.
Content Marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content Marketing’s basic premise is to provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.
We know the idea of trying to do even more during your busiest season seems like a bit of a stretch. But we’d like to suggest that your busy season is also the best season for shaping up your firm’s overall strategy. Why? Because it’s at this time that you’re going to have the clearest picture of where your workflow builds blockages. Here are 4 ways you’ll be able to use the tax return season’s busy pace to set your firm up for a healthy dose of both streamlining and expansion.
Getting the right people under your roof can have a major impact on your business in two ways. First, everyone on your team (including yourself) will enjoy and appreciate their work environment more, resulting in a greater output. Second, filling slots with top tier players will result in your firm being able to pull in more revenue per employee. So today let’s identify some team-building mistakes and look at ways that you can correct them.
The upside to social media is that it has the potential to bring explosive growth to your client roster. The downside is that it can be a tremendous time-sink if you’re new to the game and you can’t afford to hire someone else to handle your online marketing for you. While there are all sorts of tweaks and fine-tuning that can help squeeze more out of your social media marketing over time, there are some more basic fundamentals that will help you to at least get the ball rolling.
Having a Business Blog is a way for you to give out advice and tips and answer questions, positioning your firm as an authority and becoming the go-to firm for answers. There is however a flipside – a poorly designed blog can harm your business, or at least cut way down on your potential website conversions. Let’s take a quick look at the ways in which a blog can actually hurt your firm and how you can correct these mistakes.
IN-Resourcing™ provides the best advantages of outsourcing plus gives you even more where outsourcing falls short! Ann Turner of Cordner Wilson & Ludeke Pty Ltd had this to say about her BOSS Accountant…
Nobody wants to have to tell a client that they screwed up. This in essence is the key – do not say sorry without having a fix. The fix is part of the apology, and the two must always go hand-in-hand if you want to turn a mistake into a money-making opportunity (or at the very least keep your client from taking their business elsewhere).
So you’ve heard of the many financial blessings to be counted in outsourcing accounting. However, it’s not quite as simple as flipping a switch. As an accountant your raison d’etre is making sure your clients get the most out of every dollar. Don’t you deserve the same level of courtesy for yourself? Here are 8 questions BOSS encourages you to ask before you commit to our outsourcing services.
If jobs are outsourced what future is there for the next generation? Outsourcing value-add services, especially those requiring emotional intelligence and a lot of face-to-face consultation, probably won’t be outsourced in any volume (if at all?) for another generation. The culture difference is just too much. So there are plenty of opportunities for those willing to expand beyond compliance.
Have you ever wondered how some businesses seem to fly along increasing in size and revenue and other businesses struggle to just maintain the same profitability, even though they are in the same market? The businesses can look the same to the casual observer but what happens on the inside is a different story.
Content Marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content Marketing’s basic premise is to provide some valuable information or entertainment – “content” – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.
We know the idea of trying to do even more during your busiest season seems like a bit of a stretch. But we’d like to suggest that your busy season is also the best season for shaping up your firm’s overall strategy. Why? Because it’s at this time that you’re going to have the clearest picture of where your workflow builds blockages. Here are 4 ways you’ll be able to use the tax return season’s busy pace to set your firm up for a healthy dose of both streamlining and expansion.
Getting the right people under your roof can have a major impact on your business in two ways. First, everyone on your team (including yourself) will enjoy and appreciate their work environment more, resulting in a greater output. Second, filling slots with top tier players will result in your firm being able to pull in more revenue per employee. So today let’s identify some team-building mistakes and look at ways that you can correct them.
The upside to social media is that it has the potential to bring explosive growth to your client roster. The downside is that it can be a tremendous time-sink if you’re new to the game and you can’t afford to hire someone else to handle your online marketing for you. While there are all sorts of tweaks and fine-tuning that can help squeeze more out of your social media marketing over time, there are some more basic fundamentals that will help you to at least get the ball rolling.
Having a Business Blog is a way for you to give out advice and tips and answer questions, positioning your firm as an authority and becoming the go-to firm for answers. There is however a flipside – a poorly designed blog can harm your business, or at least cut way down on your potential website conversions. Let’s take a quick look at the ways in which a blog can actually hurt your firm and how you can correct these mistakes.
IN-Resourcing™ provides the best advantages of outsourcing plus gives you even more where outsourcing falls short! Ann Turner of Cordner Wilson & Ludeke Pty Ltd had this to say about her BOSS Accountant…
Nobody wants to have to tell a client that they screwed up. This in essence is the key – do not say sorry without having a fix. The fix is part of the apology, and the two must always go hand-in-hand if you want to turn a mistake into a money-making opportunity (or at the very least keep your client from taking their business elsewhere).
So you’ve heard of the many financial blessings to be counted in outsourcing accounting. However, it’s not quite as simple as flipping a switch. As an accountant your raison d’etre is making sure your clients get the most out of every dollar. Don’t you deserve the same level of courtesy for yourself? Here are 8 questions BOSS encourages you to ask before you commit to our outsourcing services.
If jobs are outsourced what future is there for the next generation? Outsourcing value-add services, especially those requiring emotional intelligence and a lot of face-to-face consultation, probably won’t be outsourced in any volume (if at all?) for another generation. The culture difference is just too much. So there are plenty of opportunities for those willing to expand beyond compliance.
