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    Google+ Guide Series

July 31, 2019

Traffic Flows From Your Website to Google+ Page


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Traffic Flows From Your Website to Google+ Page

Google+ Guide
Part 10

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Outsourcing accounting … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Traffic Flows from your Website to your Google+ Page

Once you’ve linked your business’ website to your Google+ page there are various little applications you can add to your site that will help with Google+ interactivity.

Linking your Google+ page to your website should land you more recommendations for your site in Google’s search engine. The more ways you link your site, the more ways you have of growing the traffic between your site and your Google+ page, and vice versa.

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Unfortunately this part of the Google experience is not particularly intuitive and it can be a bit of a chore to try to navigate to this page through the drop down menus and links from Google+.

Your best bet to get to the page we want is to copy this address: https://developers.google.com/+/web/badge/ and paste it into your address bar.

Another link to try is https://developers.google.com/+/web/ which brings you to:

If we scroll down on this particular page we see:

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Both links lead to the same options, which look like this:

If you’re not technically-minded, what you’re seeing on this page is a way to customize buttons and badges that can be added to your website.

Down the left there are a number of options like “+1 button,” “Follow button,” “Hangout button,” and so on. Click through them to see what kind of widgets we can create – don’t worry, we’re not committing to anything when we click an option on the left, and we can always go back to where we were.

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We’re currently looking at the “Badge” option.

All of the sliders and buttons running down the middle give us ways to change the appearance of the badge like the width, if we want portrait or landscape, and so on. We can configure the badge to fit in nicely with our website’s aesthetic theme.

Don’t be afraid to click the various options, we can always change anything we don’t like back to how it was before.

Immediately below the picture of the badge we’ve created is some code:

We copy the 2 lines of actual code (but not the instructions) and place them individually into the code of our website as directed in the instructions.

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A lot of do-it-yourself website creation sites like Weebly or Wix have social media buttons premade and you just have to drag and drop them where you want them to appear on your site. So if you’ve used such a website builder to create your main website and are squeamish about code, try that option instead.

Your third option is to of course hire a fantastically talented and attractive group of do-it-for-you social media managers to take care of this kind of thing on your behalf.

After installing the code we now have buttons and/or widgets on our site that allow visitors to recommend our content to people in their Google+ circles. So in essence our website’s visitors are doing our marketing for us.

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Connecting a WordPress.com Blog
If we have a WordPress.com blog we can connect it as well. Go to the blog’s dashboard, choose “Settings” down the left side, then “Sharing,” and then scroll down to the Google+ Profile section. There will be a prompt to sign in (if we’re not already signed in) and then we confirm that we want to connect our blog with our Google+ profile.

Now when we create a blog post in WordPress it will automatically send it out to the circles we have chosen to receive it, expanding the post’s reach.

Continued in next blog post: Google+Guide-Building Your Google+ Business Part 11

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

July 30, 2019

Building Your Google+ Business


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Building Your Google+ Business

Google+ Guide
Part 11

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Building Your Google+ Business

So we’ve figured out how to connect our website and we’ve made our business’ page all pretty and informative. Now it’s time to actually earn some recognition (which we hope will convert to sales).

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First things first – here is a link to the Google+ policies’ page. You should probably peruse this to make sure you don’t inadvertently do something that will give Google a reason to yank your page, but pay particular attention to the Contests and Promotions Page if your business ever holds such events.

Gaining Relevant Followers

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First let’s define what we mean by “relevant.” Relevant followers are people you have in your circles who are actually going to interact with your business through Google+.

These people are much more likely to spread the good word about your business to their circles, to share your posts with them, to leave good ratings, or to reply to your posts.

Remember, interactivity is the name of the game.

Irrelevant followers are just lurkers who don’t really add anything of value to your business. Really all they’re going to do for you is maybe add some legitimacy to your business by boosting your number of followers for others to see, but that’s about it. Otherwise they’re not going to interact with you in any valuable way.

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Finding People in your Field

There are essentially two kinds of people you want to search out in relation to your industry.

The first are customers or clients of your type of business.

The others are people who work in the field. It’s even better if you can connect with the big influencers in your field – the people who have a wide pool of followers that trust that person or company for advice.

Note – you don’t have to connect with them all in one big swoop. Set yourself a goal – maybe 5 connections a day, or 10, or even 1. Not everyone you try to connect with is going to agree, so you’ll have to lob out more invitations than are eventually accepted. Decide how much time you can spend a day doing this, and set your goals accordingly.

Outsourcing accounting…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

 

Now you’re off on the hunt. For influencers, look for online magazines, review websites, equipment providers, people who write books or news articles about your field, other businesses, and so on.

If you get stuck, look up your competition and see who they follow.

It’s a good idea to keep an eye on your competition in general in the social media world. They can provide you with ideas of what kind of content does well with customers, what kind of content doesn’t land, and good practices of how to interact with customers.

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And hey, if you happen to see your competition failing to listen to customers’ complaints, that might be a big juicy opportunity for you to jump in and save the day.

To find customers/clients, the first thing you can do is include social media contact info on your business. If you hand over receipts, have contact info printed there. You can have it on menus, cocktail napkins, banners, posters, on packaging… make it visible.

Next, look for communities in Google+ related to your field. If you manufacture binoculars, join bird-watching communities, or maybe hook up with a sailing crowd, or… well, we’re trying to find more uses for binoculars but all we’re coming up with is “spying on neighbours”… is there a community for that?

If your business is health-related try fitness communities, diet communities, spa and massage communities, maybe physical therapy circles.

If only outsourcing could offer companies outsourcing accounting at a fixed fee rate for all the work…..

Look for people who follow the influencers in your field. Or people who follow a company in your industry. Again, look to online versions of magazines and authors and the like… people are reading those periodicals because they’re interested in products or services just like yours.

You can also try locations. Maybe get involved with the local tourist board’s website, or support some local event communities.

The point is to think laterally – don’t limit yourself to purely your product’s immediate environment. Try expanding out to communities that might be, even tangentially, interested in your business.

Continued in next blog post: Google+Guide Part 12- Organising Your Circles [Outsourcing Accounting]

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

July 25, 2019

Organising Your Circles


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Organising Your Circles

Google+ Guide
Part 12

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Continued from: Google+ Guide Part 11 Building Your Google+ Business

Organising Your Circles

You’re going to want at least 2 circles – 1 for the people in your industry, and 1 for potential clients/customers.

But as they grow you should think about dividing them up further. You have to consider what kind on interaction any one circle wants with your business.

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If you’re in the food industry, one circle may just be about swapping recipes and that’s it. They’re not going to want you trying to shoehorn in posts about community events you’re involved with.

If you’re in the hardware business, one circle might be about construction tips, while another is purely about equipment reviews.

Always consider your audience. Create circles that want a specific kind of content from you, and interact accordingly. Trying to shove the wrong kind of content in where it’s not wanted will get you the wrong kind of attention and turn people off of your business. At that point you might as well be a Nigerian prince asking for money.

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Consistency, Quality, and Communication

The overall goal of being in Google+ is to create a relevant user base that buys from us, and shares our business with their friends and circles.

We do this by working on our main sub-goal – become the go-to business in our field.

This sub-goal is accomplished by giving people content that does at least one, or a combination of more than one, of the following:

  • Give instructions (recipes, construction instructions, how to fly a kite properly, which kind of fishing lure is best in a certain condition, etc…).
  • Sell our product or service.
  • Entertain people (funny content, preferably but not absolutely necessarily about our field).
  • Inform people (bring them news about our industry).
  • Provide an opportunity to socialize.

 

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Set yourself a schedule and start providing content that does at least one of the above points with every post. People may not know about your Google+ business page yet, so you’re performing for an empty house at the moment, but when people do start to check out your page you’ll have a backlog ready for them to peruse.

Keep in mind – you don’t have to generate all of this content completely from scratch. Check out the actual news outlets related to your industry to cultivate some content. (If you do use something from someone else, make sure to give credit.)

You can even make this cultivation a part of your schedule – maybe every Thursday you share a bit of wisdom from an industry leader, or maybe share an achievement from one of your customers. Tag it a little with your own comment to make it a bit more “yours.”

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Generally speaking, the narrower your niche at the beginning of your Google+ career, the more likely you are to attract a dedicated following. So if you’re in the hardware business in general, maybe narrow your focus to home repairs that can save homeowners a lot of money if they do it themselves instead of hiring in a professional.

And if you happen to slip in the fact that you sell what you feel is the best kind of toilet snake on the market, well, what’s the harm?

Continued in next blog post: Google+Guide Part 12a- Consistency, Quality, and Communication Continued..

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

July 24, 2019

Consistency, Quality and Communication


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Consistency, Quality and Communication

Google+ Guide
Part 12a

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Continued from: Google+ Guide Part 12 Organising Your Circles

If only outsourcing could offer companies online bookkeeping at a fixed fee rate for all the work…..

You don’t have to be the business that creates all of the posts related to your field, you just want to be the one that people look to the most when they want the best stuff.

Become the curator for your followers, saving them time from sifting through the dirt in order to get to the gold. They’ll thank you for it.

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Be active within communities – +1 other people’s posts, share them, comment on them, especially those from the biggest influencers in your field.

If someone comments on one of your posts, reply to their comment within a day or two.

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If someone sends you info, shoot them a private message and say thanks. Make an effort to get to know them.

Keep your eyes out for people in circles and communities who are active – the sharers, the people +1-ing posts and sharing them. Those are the people you want to engage the most, since you know there’s a far greater likelihood that they’ll pass on your content to others.

Outsourcing Accounting…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

Continued in next blog post is the topic: Google+Guide Part 13- Social Media Do’s and Don’ts [SMSF Outsourcing]

See BOSS’ newest accounting outsourcing Freedom Service offer for accountants and financial planners….

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsource accounting provider supplying well-trained high-quality accountants and bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 30, 2019

Google+Guide – Google+ Business Pages


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Google+Guide – Google+ Business Pages

Google+ Guide
Part 9

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Get Familiar with the Business Page

Outsourced accountant … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

We start on our Dashboard screen:

Overall it should look somewhat familiar to the regular Google pages, but there are obviously some differences.

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The main section at the top is similar to the personal pages – we can add a profile and cover photo, a website name, and a tagline where we have “providing accountants with perfect clients.”

The red “Edit” button is where we go to populate all the stuff found in our profile, just like we could do on a personal page – story, tagline, etc…

Immediately beneath the picture area is a familiar text box (where it says “Share what’s new…”) where we create new posts to send out into the world.

The little gear icon inside of the top box in the middle is where we find settings and the ability to create more pages.

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Scrolling down we’re introduced to some new boxes:

Insights gives us information on people who follow our page and how much they interact. Since this is a new page there hasn’t yet been any activity for followers to interact with.

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Clicking the “View Insights” button takes us to some graphs that let us check on our visibility (how many views our page has had), Engagement (how much interaction our posts have had), and Audience (how many actual Followers we’ve gained):

Back on our dashboard screen, the next box down shows us information about our Youtube account (if we’ve posted any videos).

On the bottom right is “Start a Hangout” which is how we can start a video conference.

On the bottom left is “Google Analytics.” This gives us the ability to paste a code into our existing business websites in order to allow Google to track in-depth information.

Another difference on our dashboard is that the “Home” button at the very top left has been replaced by a button that says “My Business.” It essentially does the same thing as the home button.

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The only real difference is that under “My Business” the drop down menu gives us the option of “Stream.” Clicking that gives us this:

It’s much like the timeline of posts on your regular non-business page. The difference is in the names of the pre-made circles that you find at the top, which are now labelled All, Following, Customers, and VIPs.

If you click on “More” it gives the option to create another premade circle called “Team Members” which is for colleagues within your business.

Want all your outsourcing jobs done on a fixed fee basis where you agree to the price before the work starts?

Continued in next blog post: Google+Guide-Traffic Flow from your Website to your Google+ Page Part 10

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 29, 2019

Google+Guide – Google+ Business Pages


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Google+Guide – Google+ Business Pages

Google+ Guide
Part 8

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Continued from: Google+ Guide Part 7 Interacting With Other People’s Posts

Google+ Business Pages

Creating a Business Page

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To create a business page, make sure you’re signed in on your personal page. Under the Home button’s (top left) drop-down menu select Pages, which will bring you to something that looks like this:

Click on the blue “Get your page” button at the top right. This brings us to the option to choose what kind of business we have:

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We’re given 3 simple options.

“Shop Front” – We choose this if we have a physical location that customers or clients must go to in order to shop.

“Service Area” – This is for physical services (as opposed to, say, virtual services done over the internet). This type of business page lets you define the area that your business services.

“Brand” – Really this is a catch-all for anything else. Online stores, virtual consultants, event planners, and anything else you can think of.

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Just below the picture boxes we see the text “Managing several locations? Use Google My Business Locations.” This is helpful for when you’re trying to set up a business page for a business that is a chain franchise.

For the sake of example we’ll choose “Shop front.” We’re given this:

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Chances are your business info already exists in Google. So when you enter a business name and locate your business, it already has your address and telephone number.

We’re going to use a random pizza place in Brooklyn, New York as an example of the box you get once you’ve located your particular business:

By clicking the box agreeing to the Terms of Service we would declare ourselves authorized to make a page and correct any information about this particular establishment.

And that’s how a Google+ Business Page is born.

Your own outsourced accountant…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

Continued in next blog post: Google+Guide-Get Familiar with the Business Page Part 9

Get direct contact with your outsourced accounting services professional anytime Monday to Friday….

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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Sign up to receive monthly articles and special white papers and learn:

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 28, 2019

Google+Guide – Interacting With Other People’s Posts


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Google+Guide – Interacting With Other People’s Posts

Google+ Guide
Part 7

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

This is a chapter from the Google+ Guide which aims to help businesses raise their online profile which in turn aims at bringing in more clients. This chapter continues on from: Google+ Guide Part 6 Posting to Circles

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Interacting With Other People’s Posts

As we’ve said before, interacting plays a huge part in building our business’ presence online.

If we go Home (using the Home button at the top left) we can see our feed. It now has posts from the people we’ve included in our circles.

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There are three main ways we can interact with any post, all found at the bottom of any one post:

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The +1 button is a way of giving a post a thumbs up. It’s the equivalent of a “Like” on Facebook or a “Favourite” on Twitter.

The arrow is to share the post, passing it on to people in our other circles. This is like a “Share” or “Retweet” on Facebook and Twitter.

And of course we can reply to the post with the “Add a comment…” text box.

The outsourced accountant … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

This is part of the Google+ Guide written to help businesses build their online Google+ presence and thereby raise their business profile not only online but in the way of more clients as well.

If only outsourcing could offer companies online bookkeeping at a fixed fee rate for all the work…..

Continued in next blog post: Google+ Business Pages Part 8

Get direct contact with your outsourced accounting services professional anytime Monday to Friday….

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 27, 2019

Google+ Guide – Posting to Circles


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Google+ Guide – Posting to Circles

Google+ Guide
Part 6

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

This chapter continues on from: Google+ Guide Part 5 Working With Circles Continued….. aimed at assisting firms in increasing their online presence.

The outsourcers… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Posting to Circles

Now when we make a new post we have the option to choose which circles get to see them.

We’ll head over to our Profile (under the Home menu at the top left) and choose “Posts” under our cover photo. We have the option to make our post viewable to the public in general, or if we click on that section we get a drop down menu where we can check off specific circles:

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If you want to make sure a very specific person in one of your circles is notified about your posts you can “plus” them, which is similar to using “@” in Twitter. You enter the + sign in your text then, with no space between, start typing the name of the person you want notified. It will give you a drop box of options to fill in the rest of the name:

The other big similarity shared with Twitter is the use of hashtags to indicate or start global conversations. So we throw a # into our post along with a couple of starting letters and Google will give us some options to select from, or we can create our own:

Outsourcing… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Get direct contact with your outsourced accounting services professional anytime Monday to Friday….

Continued in next blog post: Interacting With Other People’s Posts Part 7

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 23, 2019

Working With Circles (Continued)


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Working With Circles (Continued)

Google+ Guide
Part 5

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

This chapter is continued on from: Google+ Guide Part 4 The “About” Section which aims at helping firms navigate through their online presence.

Working With Circles Continued…..

And finally there’s “Discover” which is another way to find more people to add, except this time they’re celebrities or influencers within certain industries like technology or politics:

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Let’s head back to “Find people” for the moment and worry more about building our business-related circles instead of hanging out with Madonna. When you hover over one of those Add buttons you get a bunch of circle options. Let’s try this fellow here:

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We can tick one of the boxes next to one of the premade circles to instantly add them, or we also have the option of creating a new circle. We’re going to stick him in a new circle called “zoomUPpers” for now:

When you add someone you’ll get this little notice:

The outsourced accountant…. With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

He’s now shown as part of our new circle:

You can change his circle at any time.

Now let’s hit the “Your circles” option along the top of our screen to go back to this:

Ta-da! We now have our new circle with two people (I added the talented and lovely young lady after the gentleman in our example above) in it, and those people’s pictures along the top, ready to be dragged into other circles if we so desire. If we hover our mouse over the zoomUPpers circle their pictures show up within the circle as well.

At the left is a nameless circle with a + symbol inside of it. This does just what you might think – it lets us create a new circle on this page.

If we click on the zoomUPpers circle it zips up to the top bar and puts the portraits of the people we have in that particular circle up along the top. (Since we only have 2 people in any of our circles it looks the same):

Now within the zoomUPpers circle we have the options to either delete the circle (the trash can) or edit the circle (the pencil).

The outsourced accountant – BOSS’ greatest offer….

Editing the circle allows us to change the name of the circle and gives us a text box where we can give the circle a description:

Along the top, just above the pictures, are two options, both with down arrows.
Relevance is how we sort the people from a circle when they’re in this top area. We can sort by first name, last name, relevance, or recently updated.

Actions lets us select all, increase or decrease the size of the circles on our screen, block people, remove people, etc…

Now that we have these people in one of our circles, their posts will show up in our timeline feed.

Continued in next blog post: Google+ Guide Part 6 – Posting to Circles

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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LINDFIELD, NSW 2070
1800 889 232
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May 22, 2019

Google+ Example Pages


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Google+ Example Pages

Google+ Guide
Part 4

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Google+ Example Pages

Here’s a couple of examples of some business pages that might inspire you. Remember that when it comes to the big international companies there’s absolutely nothing they can do with their page that you can’t.

The Economist is known for constantly changing their cover picture:

You won’t be able to tell from this screencap, but GE uses a dynamic lighting effect on its page. Here’s the link to the actual page so you can see the effect. You could use a dynamic effect to showcase part of your work’s process, or a perhaps a before and after image:

Here’s Google itself with an example of using a bold image scheme in both pictures:

Some other ideas you might try for your bigger picture includes showing your staff in a group photo (assuming they’re not all hideous), showing satisfied customers, showing a promotion or upcoming event (which you would switch out once it’s over), showing your location, and showing your product or service.

And remember – you don’t just want to show what you sell or provide, but also how you sell it (your business’ culture).

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Working With Circles

Circles are the way we create groups that we’re going to interact with in a specific way. We’re going to interact with a Family circle in a different manner than we would with a circle dealing with Clients.

We can also get more specific with circles. If we were in the restaurant business we might have one circle for Clientele, and another for Chefs or people in the business.

The Clientele circle would be where we interact with our diners, being gracious with their compliments, addressing their concerns, sharing recipes, sharing pictures from events we’ve hosted, sending out promotions, etc…

The Chefs circle might have conversations going about the equipment we prefer or how to find dependable wait staff… insider stuff.

The outsourced accountant – BOSS’ greatest offer….

To work on our circles we go to the People option under the “Home” drop-down menu found at the top left of our screen.

(Something to keep in mind – Google is forever changing its services and the way we get to them through their various programs. So by the time you’re reading this you might have to explore a bit to find the various features we mention in this guide.)

Your “People” page (a.k.a. your circles page) will have some suggestions for people you might want to have in your circles:

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Along the top of this screen you have four options. We’re currently on “Find people.” The next, “Have you in circles,” displays who has us in their circles. Since this is a new account we’re not in anyone else’s circles yet and we get this:

The third option is “Your circles,” which of course displays the circles we’ve created. Again, it’s a new account, so all we see is this:

Continued in next blog post: Google+ Guide Part 5 – Working With Circles (Continued)

The outsourced accountant…. With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved