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May 30, 2019

Google+Guide – Google+ Business Pages


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Google+Guide – Google+ Business Pages

Google+ Guide
Part 9

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Get Familiar with the Business Page

Outsourced accountant … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

We start on our Dashboard screen:

Overall it should look somewhat familiar to the regular Google pages, but there are obviously some differences.

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The main section at the top is similar to the personal pages – we can add a profile and cover photo, a website name, and a tagline where we have “providing accountants with perfect clients.”

The red “Edit” button is where we go to populate all the stuff found in our profile, just like we could do on a personal page – story, tagline, etc…

Immediately beneath the picture area is a familiar text box (where it says “Share what’s new…”) where we create new posts to send out into the world.

The little gear icon inside of the top box in the middle is where we find settings and the ability to create more pages.

Outsourced accountant … With a minimum of 50 hours per month only, you can have a dedicated professional accountant on a fixed-fee basis!

Scrolling down we’re introduced to some new boxes:

Insights gives us information on people who follow our page and how much they interact. Since this is a new page there hasn’t yet been any activity for followers to interact with.

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Clicking the “View Insights” button takes us to some graphs that let us check on our visibility (how many views our page has had), Engagement (how much interaction our posts have had), and Audience (how many actual Followers we’ve gained):

Back on our dashboard screen, the next box down shows us information about our Youtube account (if we’ve posted any videos).

On the bottom right is “Start a Hangout” which is how we can start a video conference.

On the bottom left is “Google Analytics.” This gives us the ability to paste a code into our existing business websites in order to allow Google to track in-depth information.

Another difference on our dashboard is that the “Home” button at the very top left has been replaced by a button that says “My Business.” It essentially does the same thing as the home button.

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The only real difference is that under “My Business” the drop down menu gives us the option of “Stream.” Clicking that gives us this:

It’s much like the timeline of posts on your regular non-business page. The difference is in the names of the pre-made circles that you find at the top, which are now labelled All, Following, Customers, and VIPs.

If you click on “More” it gives the option to create another premade circle called “Team Members” which is for colleagues within your business.

Want all your outsourcing jobs done on a fixed fee basis where you agree to the price before the work starts?

Continued in next blog post: Google+Guide-Traffic Flow from your Website to your Google+ Page Part 10

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 29, 2019

Google+Guide – Google+ Business Pages


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Google+Guide – Google+ Business Pages

Google+ Guide
Part 8

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Continued from: Google+ Guide Part 7 Interacting With Other People’s Posts

Google+ Business Pages

Creating a Business Page

Outsourced accounting services … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

To create a business page, make sure you’re signed in on your personal page. Under the Home button’s (top left) drop-down menu select Pages, which will bring you to something that looks like this:

Click on the blue “Get your page” button at the top right. This brings us to the option to choose what kind of business we have:

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We’re given 3 simple options.

“Shop Front” – We choose this if we have a physical location that customers or clients must go to in order to shop.

“Service Area” – This is for physical services (as opposed to, say, virtual services done over the internet). This type of business page lets you define the area that your business services.

“Brand” – Really this is a catch-all for anything else. Online stores, virtual consultants, event planners, and anything else you can think of.

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Just below the picture boxes we see the text “Managing several locations? Use Google My Business Locations.” This is helpful for when you’re trying to set up a business page for a business that is a chain franchise.

For the sake of example we’ll choose “Shop front.” We’re given this:

Outsourced accountant … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Chances are your business info already exists in Google. So when you enter a business name and locate your business, it already has your address and telephone number.

We’re going to use a random pizza place in Brooklyn, New York as an example of the box you get once you’ve located your particular business:

By clicking the box agreeing to the Terms of Service we would declare ourselves authorized to make a page and correct any information about this particular establishment.

And that’s how a Google+ Business Page is born.

Your own outsourced accountant…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

Continued in next blog post: Google+Guide-Get Familiar with the Business Page Part 9

Get direct contact with your outsourced accounting services professional anytime Monday to Friday….

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 28, 2019

Google+Guide – Interacting With Other People’s Posts


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Google+Guide – Interacting With Other People’s Posts

Google+ Guide
Part 7

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

This is a chapter from the Google+ Guide which aims to help businesses raise their online profile which in turn aims at bringing in more clients. This chapter continues on from: Google+ Guide Part 6 Posting to Circles

The outsourcers… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Interacting With Other People’s Posts

As we’ve said before, interacting plays a huge part in building our business’ presence online.

If we go Home (using the Home button at the top left) we can see our feed. It now has posts from the people we’ve included in our circles.

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There are three main ways we can interact with any post, all found at the bottom of any one post:

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The +1 button is a way of giving a post a thumbs up. It’s the equivalent of a “Like” on Facebook or a “Favourite” on Twitter.

The arrow is to share the post, passing it on to people in our other circles. This is like a “Share” or “Retweet” on Facebook and Twitter.

And of course we can reply to the post with the “Add a comment…” text box.

The outsourced accountant … With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

This is part of the Google+ Guide written to help businesses build their online Google+ presence and thereby raise their business profile not only online but in the way of more clients as well.

If only outsourcing could offer companies online bookkeeping at a fixed fee rate for all the work…..

Continued in next blog post: Google+ Business Pages Part 8

Get direct contact with your outsourced accounting services professional anytime Monday to Friday….

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 27, 2019

Google+ Guide – Posting to Circles


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Google+ Guide – Posting to Circles

Google+ Guide
Part 6

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

This chapter continues on from: Google+ Guide Part 5 Working With Circles Continued….. aimed at assisting firms in increasing their online presence.

The outsourcers… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Posting to Circles

Now when we make a new post we have the option to choose which circles get to see them.

We’ll head over to our Profile (under the Home menu at the top left) and choose “Posts” under our cover photo. We have the option to make our post viewable to the public in general, or if we click on that section we get a drop down menu where we can check off specific circles:

Outsourcing…. BOSS’ greatest offer for professional and qualified accountants and financial planners….

An account manager for all the outsourced accountant work needs…

If you want to make sure a very specific person in one of your circles is notified about your posts you can “plus” them, which is similar to using “@” in Twitter. You enter the + sign in your text then, with no space between, start typing the name of the person you want notified. It will give you a drop box of options to fill in the rest of the name:

The other big similarity shared with Twitter is the use of hashtags to indicate or start global conversations. So we throw a # into our post along with a couple of starting letters and Google will give us some options to select from, or we can create our own:

Outsourcing… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Get direct contact with your outsourced accounting services professional anytime Monday to Friday….

Continued in next blog post: Interacting With Other People’s Posts Part 7

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 23, 2019

Working With Circles (Continued)


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Working With Circles (Continued)

Google+ Guide
Part 5

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

This chapter is continued on from: Google+ Guide Part 4 The “About” Section which aims at helping firms navigate through their online presence.

Working With Circles Continued…..

And finally there’s “Discover” which is another way to find more people to add, except this time they’re celebrities or influencers within certain industries like technology or politics:

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Let’s head back to “Find people” for the moment and worry more about building our business-related circles instead of hanging out with Madonna. When you hover over one of those Add buttons you get a bunch of circle options. Let’s try this fellow here:

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We can tick one of the boxes next to one of the premade circles to instantly add them, or we also have the option of creating a new circle. We’re going to stick him in a new circle called “zoomUPpers” for now:

When you add someone you’ll get this little notice:

The outsourced accountant…. With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

He’s now shown as part of our new circle:

You can change his circle at any time.

Now let’s hit the “Your circles” option along the top of our screen to go back to this:

Ta-da! We now have our new circle with two people (I added the talented and lovely young lady after the gentleman in our example above) in it, and those people’s pictures along the top, ready to be dragged into other circles if we so desire. If we hover our mouse over the zoomUPpers circle their pictures show up within the circle as well.

At the left is a nameless circle with a + symbol inside of it. This does just what you might think – it lets us create a new circle on this page.

If we click on the zoomUPpers circle it zips up to the top bar and puts the portraits of the people we have in that particular circle up along the top. (Since we only have 2 people in any of our circles it looks the same):

Now within the zoomUPpers circle we have the options to either delete the circle (the trash can) or edit the circle (the pencil).

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Editing the circle allows us to change the name of the circle and gives us a text box where we can give the circle a description:

Along the top, just above the pictures, are two options, both with down arrows.
Relevance is how we sort the people from a circle when they’re in this top area. We can sort by first name, last name, relevance, or recently updated.

Actions lets us select all, increase or decrease the size of the circles on our screen, block people, remove people, etc…

Now that we have these people in one of our circles, their posts will show up in our timeline feed.

Continued in next blog post: Google+ Guide Part 6 – Posting to Circles

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

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  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 22, 2019

Google+ Example Pages


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Google+ Example Pages

Google+ Guide
Part 4

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Google+ Example Pages

Here’s a couple of examples of some business pages that might inspire you. Remember that when it comes to the big international companies there’s absolutely nothing they can do with their page that you can’t.

The Economist is known for constantly changing their cover picture:

You won’t be able to tell from this screencap, but GE uses a dynamic lighting effect on its page. Here’s the link to the actual page so you can see the effect. You could use a dynamic effect to showcase part of your work’s process, or a perhaps a before and after image:

Here’s Google itself with an example of using a bold image scheme in both pictures:

Some other ideas you might try for your bigger picture includes showing your staff in a group photo (assuming they’re not all hideous), showing satisfied customers, showing a promotion or upcoming event (which you would switch out once it’s over), showing your location, and showing your product or service.

And remember – you don’t just want to show what you sell or provide, but also how you sell it (your business’ culture).

The outsourced accountant… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Working With Circles

Circles are the way we create groups that we’re going to interact with in a specific way. We’re going to interact with a Family circle in a different manner than we would with a circle dealing with Clients.

We can also get more specific with circles. If we were in the restaurant business we might have one circle for Clientele, and another for Chefs or people in the business.

The Clientele circle would be where we interact with our diners, being gracious with their compliments, addressing their concerns, sharing recipes, sharing pictures from events we’ve hosted, sending out promotions, etc…

The Chefs circle might have conversations going about the equipment we prefer or how to find dependable wait staff… insider stuff.

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To work on our circles we go to the People option under the “Home” drop-down menu found at the top left of our screen.

(Something to keep in mind – Google is forever changing its services and the way we get to them through their various programs. So by the time you’re reading this you might have to explore a bit to find the various features we mention in this guide.)

Your “People” page (a.k.a. your circles page) will have some suggestions for people you might want to have in your circles:

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Along the top of this screen you have four options. We’re currently on “Find people.” The next, “Have you in circles,” displays who has us in their circles. Since this is a new account we’re not in anyone else’s circles yet and we get this:

The third option is “Your circles,” which of course displays the circles we’ve created. Again, it’s a new account, so all we see is this:

Continued in next blog post: Google+ Guide Part 5 – Working With Circles (Continued)

The outsourced accountant…. With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 21, 2019

Google+Guide The “About” Section


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Google+Guide The “About” Section

Google+ Guide
Part 3

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

The outsourced accountant… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

The “About” Section

If we hit the About selection we get brought to this:

This is where we get to work on our permanent text (permanent in that it doesn’t disappear like our posts do, being pushed down over time; but these text boxes can always be edited).

Each box is quite self-explanatory.

The People box is about what circles you’re involved with.

The outsourced accountant – BOSS’ greatest offer….

The Story box lets you put in a tagline, an introduction, and some bragging rights about your business.

What’s a tagline? Think about those little phrases you see on movie posters. For example Alien had the phrase, “In space no one can hear you scream.” Nike has “Just Do It.” McDonald’s has “I’m Lovin’ It.” Pro tip – keep this one short and punchy.

The Introduction on the other hand is where you can wax poetic about your business – who you are, what your goals are, how you got started, what you can do for your customers or clients… anything that you think will get people are your side.

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Two things to keep in mind for the Introduction area.

The first is to be inviting. What this means is while of course you’re writing about yourself, try to write this section in a way that displays what customer pains your business soothes.

In other words, make it as much about your customers as about yourself.

The second point to think about in this section is to remember to use those SEO keywords and phrases. Own a comic book shop in Melbourne? Then make sure you have “comic” “Melbourne” and maybe some of the most popular comic book names somewhere in here so Google can index that information in relation to your business.

The Bragging Rights bit is a tiny little space for you to have some fun. The suggestions that Google itself gives are “survived high school” and “have 3 kids.” Stick something fun and/or interesting about yourself in here. It can be business-related or not – someone might choose your shoe store over a competitor’s because you mention that you’ve just taken up surfing.

And remember, like we said before all of these sections can be edited later, so feel free to try new things in these sections to see if you gain more traction with one approach over another.

The outsourced accountant….  With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Linking Other Social Media Accounts to Google+

If you’re using other social media outlets to spread the good news about your business you’re able to link them to your Google+ page.

Staying on the About page, scroll down until you see the box named Links on the bottom right:

Hit “Edit.” You’ll get this:

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Along the top of this box you see a number of circles. Clicking on any of them lets you edit that particular section. Hovering over each circle will tell you what the icon means.

Here on the Links page the first section, “Other profiles,” is where you can add other social media accounts like Twitter, Youtube, LinkedIn, Facebook, etc… This links these accounts not just with Google+, but with Google’s search engine as well.

The “Contributor to” section is where you can link to online media outlets that you have contributed to. So say you’re a computer repair shop, and you’ve written helpful how-to articles for a computer-related blog. That would go in this section.
Continued in the next blog post: Google+ Guide Part 4 Google+ Example Pages

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 16, 2019

Creating Our Google+ Profile


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Creating Our Google+ Profile

Google+ Guide
Part 2a

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Creating Our Google+ Profile Continued…

And Explore gives you this:

This is Google trying to find you pages that you might find interesting.

The outsourced accountant..… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Hovering over the Home button at the top left of your screen gives you a drop-down menu like so:

Profile is where you go to edit your profile.

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People is where you go to edit your circles.

Photos is a place to store and even edit your photos.

Collections is where you can group your posts by topic. So, for example, if you’re a restauranteur then you might want to create one group about recipes and another about the people working behind the scenes.

The outsourced accountant…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

Communities are just that – communities of people you can engage with by topic:

Events is both a calendar and a way to send invitations out to people for events you create. The events can be either in person in a physical location or online, like a video conference.

Hangouts is where you go to work with messaging, voice calls, or video conferences.

Pages is where if you go if you have more than one page to manage and you want to flip from working on one to another.

And of course Settings has a variety of items that you can change to better suit the way you want to work with Google+.

Optimizing Your Google+ Profile

Let’s get to work making your profile professional and engaging. Hit that Profile button under the Home button at the top left to get yourself back to a page that looks like this:

At the top left of the screen you see “View profile as: Yourself” next to a down arrow. Clicking that down arrow gives you the option of viewing your profile as the public would, letting you check to see how things are shaping up. And of course you can always switch back again.

As for the profile itself, you have the blue icon again. This is your profile pic, the place where you would stick a professional photo of yourself or perhaps your company logo. You should get a photo that is a minimum of 250 x 250 pixels in order to maintain image quality.

Below that picture is a count of how many times your profile has been viewed.

To the right of the profile picture if your cover picture. The optimum size here is 1192 x 2120 pixels. This size is the same as the size of a Youtube channel’s cover picture, so if you have both a Youtube channel and a Google+ profile linked together for your business it will help with your branding to have the same image in both slots.

That blue box to the bottom right is Google helping you through the various stages of setting up your profile by giving suggestions as to what you should do next.

An account manager for all the outsourced accountant work needs…

The “Share what’s new…” box to the bottom left is of course where you create new posts.

This page is where people will take their first impression of your business, so make it count. Remember to not only display what you’re selling, but how you’re selling it.

For example, if you’re in the restaurant business you can use the cover photo to depict if you’re fine dining, or perhaps more of a fun hang-out spot with a soda fountain and a jukebox.

At the bottom of the box containing the two photos you see some more options: About, Posts, Collections, Photos, Videos, +1’s, and Reviews.

We’re currently on the Posts page of the Profile section. This would be where our posts show up.

Continued in next blog post: Google+Guide Part 3 The “About” Section

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 15, 2019

Creating Our Google+ Profile


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Creating Our Google+ Profile

Google+ Guide
Part 2

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

Creating Our Google+ Profile

This is the face of our Google+ presence, the images and text all of our visitors and potential customers are going to see. It’s important to take the time to spruce the joint up a bit, creating a professional first impression.

There are two main factors to keep in mind when creating our page. The first of course is that we want to show what we are selling.

An account manager for all the outsourced accountant work needs…

The second thing to keep in mind is how we are selling whatever it is we’re selling. In other words, what kind of experience will clients or customers have when they deal with us?

Are we a streamlined, no frills, incredibly serious institution, or are we a fun-oriented start-up? This is the voice, vibe, or culture of our business, and it can be a big factor in people choosing us over our competition.

So keep those two points in mind – what we’re selling, and how we’re selling it, as you build our page.

The outsourced accountant..… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Get a Google Account

If you already have a Gmail account you can skip this step. If you don’t, you’ll need to get one since all of the various Google programs are connected.

Go to Google.com. Create an account like you would with any other service. You will need another email address because Google sends you a confirmation email to that address to create your new Gmail address.

You can create more than one account on a computer, say if you want a personal account and a business account.

If only outsourcing could offer companies the outsourced accountant at a fixed fee rate for every job…..

To create additional accounts, click on the blue icon at the top right once you’re signed in with the first account you created:

From there simply choose the “Add account” button.

The outsourced accountant…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

Getting Familiar with Google+

If you’ve never had any interaction with Google’s various online entities before you’re going to get a starter page that will attempt to introduce you to things you might be interested in.

From then on when you first sign in you’ll get a page that looks something like this:

All of those boxes in the middle are filled with items that people you’re connected with have posted or pointed out. If you’re familiar with Facebook or Twitter, this section is like your timeline or newsfeed.

At the top right are two icons, under the blue circle icon. The one on the left, the outlines of two people, suggests people you might want to add to your friends list.

The icon that displays a quotation mark is used to start a new conversation.

You can feel free to click on either of them to have a look-see at what they do. They don’t immediately do anything beyond opening menus.

If you click on the 3 x 3 grid to the left of the blue icon it displays all of the various Google programs you can access. They’re all connected to your account.

The box at the top left in the main central section, where it says “Share what’s new…” is where you create new posts to send out to your circles. You can create posts containing text, photos, links, videos, scheduled events, polls, or combinations of any of the above.

Along the top you see All, Friends, Family, Acquaintances, More, Mentions, and Explore.

All, Friends, Family, and Acquaintances are all circles that are pre-made for you, ready for you to slot your connections into their proper places.

The More selection gives you a drop-down menu where you can change your stream configuration (how the boxes of texts from your connections appear) and add a new circle called Following. This would be a circle of people that you follow, but don’t fit into any of the above categories of circles.

Mentions is a timeline of posts mentioning you.

Get direct contact with the outsourced accountant dedicated to your business needs anytime Monday to Friday….

Continued in next post: Google+Guide Creating Our Google+ Profile Continued Part 2a

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

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BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved

May 14, 2019

Why Your Business Needs Google+


Reduce Costs and Eliminate Staffing Headaches

Call 1800 889 232

Why Your Business Needs Google+

Google+ Guide
Part 1a

NOTE: As of April 2019 Google no longer offers the Google+ platform. BOSS offers a free Expert Step-By-Step LinkedIn Guide to Get Your Business Seen Online Click here for the whole guide.

4. Be More Visible in Google’s Search Engine Results.

Those same boxes that show up on Google maps also show up in Google’s search engine results. If we try “coffee shop Perth Australia” we get:

The outsourced accountant..… With a minimum of 50 hours per month only, you can have a dedicated professional accountant!

Those boxes and pictures stand out from the regular text, don’t you think?

If only outsourcing could offer companies the outsourced accountant at a fixed fee rate for every job…..

5. Add Customers and Clients to our Google+ “Circles.”

“Circles” are Google+’s way of creating specific groups of people. So we might have one circle for family and friends, and then another for customers.

This means that we’ll be able to hit all of our customers at once with a promotion, freebie recipe, notice of charity work, tips, commentaries, blog posts, photos, videos, you name it.

As with all social media, the name of the game in Google+ is interaction. So while we’re sending our posts, we’ll also be able to see responses, and respond to them in kind.

The more engaged we are, the more we stay in the minds of our customers. The more engaged they are, the more likely they are to buy from us and to tell their friends about our business.

Added Bonus – We edit which circle sees what. So we can feel free to send friends pictures of our drunken revelry weekend without worrying about our bosses or clients seeing it.

Second Added Bonus – We’re more likely to show up in search results for searches done by people included in our circles. When people do searches they usually have the “private results” (which means personalized results) turned on instead of global (non-personalised results), like so:

This gives our output even more of a chance to make an impact.

The outsourced accountant…..The best outsourcing offer up for grabs now with BOSS. Forget about budget write-offs and paying overtime/ annual or sick leave… for good!

6. It’s Another SEO Avenue.

Not familiar with SEO? It stands for Search Engine Optimization, and it’s all the rage in getting recognized on the internet.

Specifically, when people search for a business just like ours they enter certain phrases or keywords into a search engine (Google being the biggest search engine by far).

So let’s say we own a lingerie shop called “What’s This Button Do?” Someone searching for a shop like ours might try, “lingerie” or “lingerie store” or something more local like “lingerie shop Sydney.”

These are all SEO key-phrases. Some phrases are used more than others. The more we “own” such a phrase, the more likely we are to show up higher in Google’s results.

Showing up high in the results is ultra-important. Think about whenever you search for a business – how often do you leave the first page of results? Do you ever go beyond the second page?

It’s the same deal for people searching for a business or service like ours. Our Google+ page lets us associate key phrases with our business, giving us more ownership over them.

Get direct contact with the outsourced accountant dedicated to your business needs anytime Monday to Friday….

7. Hangouts.

Google’s Hangouts allow for free phone calls or video conferencing right from our Google account. Easy peasy. We can even host a session for some of our closest customers, sharing recipes, giving tips, or holding lessons.

Continued in next post: Google+Guide Part 2 Creating Our Google+ Profile

BOSS (Back Office Shared Services Pty Ltd) is Australia’s premium outsourcing provider supplying well-trained high-quality virtual accountants, outsourced accountants & bookkeepers. To discuss your needs and how we can help, Book a Consultation NOW!

Subscribe to BOSS - Receive monthly articles and special white papers

Sign up to receive monthly articles and special white papers and learn:

  • Tips to Market Your Business
  • How to Increase Your Profit
  • And More!

BOSS, BACK OFFICE SHARED SERVICES PTY LTD.
Suite 2, 345 Pacific Highway,
LINDFIELD, NSW 2070
1800 889 232
www.boz.com.au
@2019 ALL RIGHTS RESERVED.
Liability Limited By a Scheme Approved